By Allison Watkinson TLL Reporter The Frida Kahlo brand’s licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a… . . . read more
Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
June 13, 2022
By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands… . . . read more
Fashion Brand Custo Barcelona Partners With Art Ask Agency
June 13, 2022
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to… . . . read more
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
June 7, 2022
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more
Commentary: Why You Should Target Games For Your Intellectual Property
June 7, 2022
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from… . . . read more
How Frida Kahlo Evolved From Artist to Style Icon
May 31, 2022
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at… . . . read more
ANIMATED PROPERTY
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
May 26, 2022
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9… . . . read more
Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
May 19, 2022
By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides… . . . read more
Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
April 13, 2022
IMG is set to expand the British heritage brand Laura Ashley’s consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints… . . . read more
Transport for London Steps Into Deal With London Sock Exchange
April 12, 2022
We guess you can just call them “tube socks.” Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from… . . . read more