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BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more
The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience,… . . . read more
Tiffany & Co. is selling non-fungible tokens (NFTs) that let CryptoPunk holders turn their NFT into a custom pendant. The 250 tokens are part of a limited edition campaign, the company announced on Sunday. The… . . . read more
By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear… . . . read more
By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to … and… . . . read more
By Allison Watkinson TLL Reporter Loungefly, a lifestyle brand from Funko, has announced a new brand experience called Summer of Loungefly, to showcase the latest summer collections. Hosted at Goya Studios, the event will allow… . . . read more
The UK’s popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help “care experienced children.” That phrase in the UK refers to children in care, which may be under a Compulsory… . . . read more
Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively… . . . read more
The fashion entrepreneur Rachel Zoe has announced a lineup of new licensing partnerships as she expands her brand into new categories. Those new categories include home, interior design, baby, intimates, activewear, and more, with licensed collections… . . . read more
The fashion brand Sprayground is teaming up with Hershey’s Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy’s bright colors and bold Jolly Rancher flavors, the backpack combines the… . . . read more
