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Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

The fashion brand Sprayground is teaming up with Hershey’s Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy’s bright colors and bold Jolly Rancher flavors, the backpack combines the… . . . read more

GAP Partners on New Lines for Eyewear, Home Products

The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids’ home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of… . . . read more

Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

By Allison Watkinson TLL Reporter The Frida Kahlo brand’s licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a… . . . read more

Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands… . . . read more

Fashion Brand Custo Barcelona Partners With Art Ask Agency

By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to… . . . read more

Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday

By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more

Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from… . . . read more

How Frida Kahlo Evolved From Artist to Style Icon

By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at… . . . read more

ANIMATED PROPERTY

9 Story Media Group and Karma’s World Entertainment Expand Licensing Program

By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9… . . . read more

Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals

By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides… . . . read more


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