By Allison Watkinson TLL Reporter King Features has partnered with the luxury watch brands Reservoir and LabelNoir for a licensed Popeye timepiece. A division of Hearst, King Features Syndicate is the production and distribution company that owns the licensing rights to the Popeye brand. The licensing deal with Reservoir and LabelNoir was negotiated by King Features’ … [Read more...] about Reservoir and LabelNoir Release $4,600 Licensed Popeye Watch
Accessories
LOEWE Releases Collection Inspired by Howl’s Moving Castle
By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle
IPR Licensing To Rep Shabby Chic in the UK
By Allison Watkinson TLL Reporter IPR Licensing has been appointed the exclusive licensing agency for Rachel Ashwell's Shabby Chic brand in the UK region. IPR Licensing specializes in the creation and management of consumer licensing programs for brand owners across a broad range of product categories in the fashion, lifestyle, corporate, and heritage sectors. IPR … [Read more...] about IPR Licensing To Rep Shabby Chic in the UK
Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
By Gary Symons TLL Editor in Chief The celebrated New York designer Isaac Mizrahi has partnered with E&H Collection to design, develop and distribute fine jewelry, in a multi-year agreement. The deal was brokered by Starwood Brands; a brand licensing agency that represents top-tier manufacturers in their licensing partnerships. The deal brings together E&H … [Read more...] about Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
Prada Appoints New Leadership As Part of Succession Plan
By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan
Designer Ellie Whittaker Secure D2R Deal with Best&Less
By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less
Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover
By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover
Cosmo Partners With Vitality on First Athleisure Collection
By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection
Frida Kahlo-Inspired Fashion Collection on Shein
By Gary Symons TLL Editor in Chief SHEIN has partnered with the Frida Kahlo Corporation and OEG Latino to release a licensed fashion collection based on the Mexican painter and revolutionary. The Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. It uses the trademark rights as a vehicle for selling licensed merchandise across … [Read more...] about Frida Kahlo-Inspired Fashion Collection on Shein