The Licensing Letter

Scarves & Ties

Shop Emily in Paris Fashion With Google Lens Technology

By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology

Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts

Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts

Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and Canada."At … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories

By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories

Anime: Concept One Expands Licensing Partnership With Viz Media

By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media

Prada Appoints New Leadership As Part of Succession Plan

By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan

Frida Kahlo-Inspired Fashion Collection on Shein

By Gary Symons TLL Editor in Chief SHEIN has partnered with the Frida Kahlo Corporation and OEG Latino to release a licensed fashion collection based on the Mexican painter and revolutionary. The Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. It uses the trademark rights as a vehicle for selling licensed merchandise across … [Read more...] about Frida Kahlo-Inspired Fashion Collection on Shein

Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday

By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday

Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM

By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and features handmade clothing and accessories by expert Italian artisans using natural materials. The recently released Pink Panther collection is … [Read more...] about Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM

Artist Maureen Claffy Signs With 2020Brands

2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul.  “Her work pairs reverence for what spiritually connects us—family, love—with a commitment to rich color and vivid form,” said Kristin Edstrom of 2020 Brands. “Blending watercolor, fluid acrylic, colored … [Read more...] about Artist Maureen Claffy Signs With 2020Brands