By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
Apparel
Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
Poetic Brands Launching Apparel Line Based on Felix the Cat
By Allison Watkinson TLL Reporter Poetic Brands has partnered with Crooked Tongues and Universal Pictures to launch an exclusive apparel collection based on Felix the Cat. Felix the Cat is an animated character that was originally created in 1919 by Pat Sullivan and Otto Messmer. In fact, Felix the Cat is widely considered the oldest animated character in the world, … [Read more...] about Poetic Brands Launching Apparel Line Based on Felix the Cat
Dumbgood Releases Scream-Inspired Apparel Line to Die For
The lifestyle brand Dumbgood has released new licensed apparel based on the Scream horror franchise. The collections' release was timed to coincide with the franchise’s latest feature film, Scream VI. The licensed apparel collection includes a bucket hat, hoodie, cropped long sleeve, lounge shorts, sweatpants, and an adjustable mini messenger bag. The designs for the … [Read more...] about Dumbgood Releases Scream-Inspired Apparel Line to Die For
Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
Ukraine Designers Featured at Paris Fashion Week
By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
By Allison Watkinson TLL Reporter Sagoo Licensing has brokered a deal for Cloudco Entertainment to launch a Care Bears Pop-Up in the Galeries Lafayette Paris Haussmann department store. Branded pop-up retail stores have become a significant trend in the licensing industry in the past year. As the COVID-19 pandemic restrictions have lifted, more consumers are looking for … [Read more...] about Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
LOEWE Releases Collection Inspired by Howl’s Moving Castle
By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle
Poetic Brands Signs Squishmallows For First Footwear Partnership
By Allison Watkinson TLL Reporter The licensed apparel company Poetic Brands has secured the first licensee for its newly-created footwear division. The first licensing partnership for Poetic Brands new division is with the Original Squishmallows toy brand. For the licensing collaboration, Poetic Brands is developing a collection of Squishmallow-themed children’s … [Read more...] about Poetic Brands Signs Squishmallows For First Footwear Partnership