By Allison Watkinson TLL Reporter Bjørn Gulden will take on the position of CEO at adidas and will serve on the company's Executive Board beginning Jan. 1. The current CEO of Adidas AG, Kasper Rorsted, and the Supervisory Board mutually agreed that he would step down as CEO and leave the company on Nov. 11, 2022. “We would like to thank Kasper Rorsted for his major … [Read more...] about Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
Apparel
The Hundreds and Manic Panic Release a Collaboration to Dye For
By Allison Watkinson TLL Reporter The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye. The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets. The co-branded collection by The … [Read more...] about The Hundreds and Manic Panic Release a Collaboration to Dye For
Cosmo Partners With Vitality on First Athleisure Collection
By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection
Adidas Ends Partnership With Kanye West Over Antisemitic Posts
By Gary Symons TLL Editor in Chief Sportswear titan Adidas has ended its partnership with Kanye West, saying it “does not tolerate antisemitism.” The move comes after the controversial rapper and entrepreneur was suspended from Instagram and Twitter over offensive posts. The move will be expensive for Adidas, which signed a mutually lucrative deal with West, who … [Read more...] about Adidas Ends Partnership With Kanye West Over Antisemitic Posts
Frida Kahlo-Inspired Fashion Collection on Shein
By Gary Symons TLL Editor in Chief SHEIN has partnered with the Frida Kahlo Corporation and OEG Latino to release a licensed fashion collection based on the Mexican painter and revolutionary. The Frida Kahlo Corporation owns the trademark rights and interests to the name Frida Kahlo worldwide. It uses the trademark rights as a vehicle for selling licensed merchandise across … [Read more...] about Frida Kahlo-Inspired Fashion Collection on Shein
Speed Society Releases Streetwear Collection with VP Racing
By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
Food & Beverage: Corona Opening a Beer Store With a Difference
By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference
Licensing Agencies: Jewel and Amber A Perfect Partnership
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership
Hot Topic Screams Into The Metaverse For Roblox Halloween
By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween