By Gary Symons TLL Editor in Chief Authentic Brands Group has completed its second-largest acquisition, buying out the sportswear giant Champion from HanesBrands. ABG announced this week it has finalized the deal to acquire Champion, which generates close to $3 billion in annual revenue. Champion is a long-time leader in the sportswear segment, and is credited with … [Read more...] about Authentic Acquires Champion in Estimated $1.2 Billion Deal
Apparel
Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
By Gary Symons TLL Editor in Chief The Anime brand Yu-Gi-Oh is leaning into the ugly holiday sweater trend in a big way, in partnership with BoxLunch. The two companies are teaming up to launch an exclusive line of Yu-Gi-Oh apparel, which is now available in BoxLunch stores and at BoxLunch.com. The announcement was made today by Jennifer Coleman, Vice President of … [Read more...] about Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
Charles & Keith x BLVCK Paris Collection ‘Reimagines Reality’
By Gary Symons TLL Editor in Chief Singaporean fashion house Charles & Keith has announced an "unprecedented collaboration with BLVCK Paris, intended to "reimagine reality." Building on the over-arching concept of reimagined realities, the brands have engaged with generative AI to introduce a series of specially created AI-generated assets. "These digital creations … [Read more...] about Charles & Keith x BLVCK Paris Collection ‘Reimagines Reality’
Sanctuary Expanding Denim Collection in Collab With Li & Fung
By Gary Symons TLL Editor in Chief The fashion brand Sanctuary Clothing is expanding its denim collection, thanks to a deal with supply chain giant Li & Fung. Li & Fung Ltd. is among the world's largest manufacturers and supply chain solutions companies, serving primarily consumer brands and retailers. The Hong Kong-based company announced this week a licensing … [Read more...] about Sanctuary Expanding Denim Collection in Collab With Li & Fung
Wrangler and Hot Wheels Speed Into Streetwear Partnership
By Allison Watkinson TLL Reporter Mattel has launched a new partnership with the Wrangler apparel brand for a licensed streetwear collection inspired by Hot Wheels. Owned by Kontoor Brands, Wrangler is a US-based lifestyle and apparel brand that offers durable clothing collections inspired by cowboys and horse wranglers from western America. The Wrangler x Hot Wheels collection … [Read more...] about Wrangler and Hot Wheels Speed Into Streetwear Partnership
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with King Ice and YoungLA for licensed Yu-Gi-Oh! jewelry and apparel inspired by California streetwear and hip hop culture. King Ice is a streetwear-inspired jewelry brand that has launched numerous licensed collections for well-known brands and musicians. This includes collaborations with entertainment IP … [Read more...] about King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements
Who’s News: Trevco Appoints New VP of Retail e-Commerce
Trevco has announced the appointment of Juan Ruiz as vice president of retail e-commerce. The strategic addition to the executive team underscores Trevco’s commitment to enhancing its distribution channels and broadening its reach to college, pop-culture, music and pro sports fans. Ruiz spent his tenure at Fifth Sun and Mad Engine Global, bringing nearly a decade of working … [Read more...] about Who’s News: Trevco Appoints New VP of Retail e-Commerce
Authentic and Velocity Develop Lucky Brand Workwear Collection
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a licensing partnership with Velocity Global Brands to produce work-wear for Authentic's Lucky Brand label. Per the terms of the licensing agreement with Authentic, Velocity will be responsible for the design, manufacturing and distribution of Lucky Brand's new premium work-wear line throughout the US and … [Read more...] about Authentic and Velocity Develop Lucky Brand Workwear Collection
Atrbute Partners with Pacsun to Launch Artist Fashion Series
By Allison Watkinson TLL Reporter The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series. Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural … [Read more...] about Atrbute Partners with Pacsun to Launch Artist Fashion Series