By Allison Watkinson TLL Reporter The Frida Kahlo brand’s licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a… . . . read more
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
June 7, 2022
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more
FASHION
Ariella Maizner Partners With IMG To Develop Theme Brand
May 26, 2022
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and… . . . read more
Move Over Kinky Boots: Dearfoams Unveils Nina West Collection
May 10, 2022
By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and… . . . read more
Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
May 9, 2022
Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art… . . . read more
AUTOMOTIVE ACCESSORIES
Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
April 8, 2022
Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete… . . . read more
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
March 30, 2022
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia…. . . . read more
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
February 28, 2022
NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more
Literary Licensing: Seven New Licensees For Percy The Park Keeper
February 14, 2022
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more
Crayola and Vans Partner Up For a Licensed Consumer Products Collection
February 8, 2022
Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio… . . . read more