By Allison Watkinson TLL Reporter Authentic Brands Group has partnered with Gardiner Bros (Gardiners) to relaunch the Sperry footwear brand across the UK and Ireland. Per the terms of the licensing agreement, Gardiners has been named the official distribution partner for Sperry's products throughout the two regions. This includes the brand's flagship range of … [Read more...] about Authentic and Gardiners Bring Sperry to the UK and Ireland
Footwear
Hurley and Travis Barker Drum Up New Fashion Partnership
By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership
White Castle and Heelys Team Up for Fun Footwear
By Allison Watkinson TLL Reporter White Castle is partnering with Heelys to introduce a licensed collection of Heelys stealth skating footwear. Available exclusively on the Heelys website, the collection offers two shoe offerings that blend visuals from White Castle's menu and color scheme with the signature style of Heelys stealth skate footwear. The first version … [Read more...] about White Castle and Heelys Team Up for Fun Footwear
The Brand Liaison Launches US Licensing Program for Cardio Bunny
By Allison Watkinson TLL Reporter Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency. Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market. The new Cardio Bunny licensing program plans to introduce American … [Read more...] about The Brand Liaison Launches US Licensing Program for Cardio Bunny
Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
Russell Athletic and For Bare Feet Step Into Licensing Partnership
TLL Staff Russell Athletic and For Bare Feet are putting their best foot forward with a new licensing partnership that will bring a premium sock collection to market. Set to launch in Fall 2025, the collection blends Russell Athletic’s deep-rooted sports heritage with For Bare Feet’s expertise in crafting high-quality, performance-driven socks. The upcoming lineup will … [Read more...] about Russell Athletic and For Bare Feet Step Into Licensing Partnership
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Crocs and Haribo Team Up for Goldbear Gummy Clogs
By Allison Watkinson TLL Reporter Crocs and Haribo have teamed up to launch a limited-edition footwear collaboration inspired by the Goldbears gummy brand. The licensed candy collaboration includes a new co-branded Crocs' Classic Clog design and exclusive Goldbear's Jibbitz charms. "At Crocs, we're all about embracing the unexpected," said Crocs VP, Matias Infante. … [Read more...] about Crocs and Haribo Team Up for Goldbear Gummy Clogs
Authentic Partners with Sports Casuals for Reebok Golf Expansion
By Allison Watkinson TLL Reporter Authentic has partnered with Sports Casuals International (SCI) to expand the Reebok brand with performance golf apparel. Through the licensing partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. SCI will be Reebok’s apparel partner, while Reebok Design Group … [Read more...] about Authentic Partners with Sports Casuals for Reebok Golf Expansion
Dungeons & Dragons Launch Epic Fashion Collection with Koi Footwear
By Allison Watkinson TLL Reporter Dungeons & Dragons has partnered with Koi Footwear for an epic fashion collection inspired by the D&D fantasy world. Created using Koi's vegan and cruelty-free materials, the licensed collection features a range of shoes and accessories that are based on elements, enemies and items from the tabletop gaming … [Read more...] about Dungeons & Dragons Launch Epic Fashion Collection with Koi Footwear