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Footwear Licensing: Walk In Beauty, With National Gallery x UIN Collaboration

ARTiSTORY’s Seasons of Impressionists creatives are set to travel the world with uin Footwear The National Gallery has reached a deal with Spanish footwear brand uin for a new line of art-inspired footwear, in a deal… . . . read more

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will… . . . read more

Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve

By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America’s and Sid… . . . read more

Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks

By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is… . . . read more

Nike Sprints Into Metaverse Licensing With RTFKT Acquisition

By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This… . . . read more

Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of… . . . read more

Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more

Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection

By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more

Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more

Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release

Shoemaker Reebok is unveiling a spooky, slimy shoe line this week, partnering with Sony Pictures Consumer Products on a full-family footwear and apparel collection inspired by the Ghostbusters franchise. Following the successful first line between the… . . . read more


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