New research from The NPD Group shows a shift in Americans' fragrance preferences, with women gravitating toward lighter fragrance concentrations such as colognes, while men increasingly purchase eau de parfums (EDP), richer concentrations not traditionally used by American men. Prestige retail dollar sales of men's EDP reached $51.0 million in the year ended February 2015, … [Read more...] about Women lighten up on fragrance, but men spritz with a heavier hand
Fragrance
Smell of Success
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available: Instinct gold edition celebrates the tin anniversary of instinct, a collaboration between David Beckham (XIX Entertainment) and licensee Coty that has sold over 10 … [Read more...] about Smell of Success