Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Fashion
Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Vigoss Announces Strategic Licensing Partnership with Pan Oceanic for Eyewear Collection By Allison Watkinson TLL Reporter The denim fashion brand Vigoss has signed a strategic licensing agreement with Pan Oceanic for branded eyewear. The multi-year agreement includes both optical eyewear and sunglasses, aiming to bring a new dimension to the Vigoss brand, the … [Read more...] about Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Loyalty Brand Products Announces Norman Rockwell Accessory Collection
By TLL Staff In a deal brokered by IMG, Loyalty Brand Products has partnered with the Norman Rockwell Family Agency to launch a licensed Norman Rockwell accessory collection.The collection is inspired by the works of 20th century Americana artist Norman Rockwell. Rockwell was best known for his artistic works such as Rosie the Riveter, as well as extensive paintings depicting … [Read more...] about Loyalty Brand Products Announces Norman Rockwell Accessory Collection
Authentic Brands Agrees to Acquire Champion for $1.2 Billion
By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion
Wet Seal Announces Major Shift From Traditional Retail
By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail
Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
TLL Staff With Licensing Expo in full swing, it's a crazy busy week for licensing deals. Bravado has announced three new deals for three of the most iconic names in modern music; Volkswagen has signed on a new licensing agency, David Beckham is teaming up with Hugo Boss; Jazwares is playing with a giant, homicidal bunny rabbit, and we cover Paris Hilton's puppy … [Read more...] about Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
By Allison Watkinson TLL Reporter The Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes to launch its first officially licensed fragrance, called L'eau de Parfum. The licensed Cirque de Soleil fragrance was crafted by Flower Shop Perfumes in partnership with DSM-Firmenich and professional perfumer, Alexis Grugeon. Grugeon has previously contributed to … [Read more...] about Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
A’ja Wilson: Of Course She Has a Nike Shoe!
Nike Signs WNBA Star A'ja Wilson as Signature Athlete By Gary Symons TLL Editor in Chief Sportswear giant Nike has signed A'ja Wilson as its latest signature athlete, and has created a new branded shoe in her name. Nike says the move marks the next chapter of its partnership with one of the greatest athletes in basketball today. As part of their collaboration, Nike … [Read more...] about A’ja Wilson: Of Course She Has a Nike Shoe!
It’s Rolex vs. Hallmark in Battle of the Crown Logos
By Gary Symons TLL Editor in Chief It's a trademark battle of royal proportions, as watchmaker Rolex has opposed Hallmark's bid to register its crown logo for use with jewelry. In the image above, the Rolex logo is at the left, and the Hallmark logo is to the right. The issue came up after Hallmark submitted a request to the US Patent and Trademark Office (USPTO) to … [Read more...] about It’s Rolex vs. Hallmark in Battle of the Crown Logos