By Allison Watkinson TLL Reporter Jason Wu has signed a licensing and distribution partnership with Concept One for a collection of fashionable handbags and leather accessories. Jason Wu is a celebrity fashion designer who produces a self-titled design brand that specializes in luxury apparel and accessories inspired by American sportswear and couture craftsmanship. “As a … [Read more...] about Jason Wu Launches Fashion Accessories with Concept One
Fashion
Esquire and Michael Mulal Create Literary Fragrance Collection
By Allison Watkinson TLL Reporter The Esquire media brand has launched a licensing partnership with Michael Malul for a line of masculine fragrances based on American literature. "Collaborating with Esquire on this line of fragrances has been rewarding from start to finish," said Michael Malul CEO, Hanan Malul. "We had the pleasure of diving into Esquire's incredible history, … [Read more...] about Esquire and Michael Mulal Create Literary Fragrance Collection
King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with King Ice and YoungLA for licensed Yu-Gi-Oh! jewelry and apparel inspired by California streetwear and hip hop culture. King Ice is a streetwear-inspired jewelry brand that has launched numerous licensed collections for well-known brands and musicians. This includes collaborations with entertainment IP … [Read more...] about King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements
Who’s News: Trevco Appoints New VP of Retail e-Commerce
Trevco has announced the appointment of Juan Ruiz as vice president of retail e-commerce. The strategic addition to the executive team underscores Trevco’s commitment to enhancing its distribution channels and broadening its reach to college, pop-culture, music and pro sports fans. Ruiz spent his tenure at Fifth Sun and Mad Engine Global, bringing nearly a decade of working … [Read more...] about Who’s News: Trevco Appoints New VP of Retail e-Commerce
Crocs Announces New Pokemon-Themed Classic Clogs Collection
By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection
Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
By Allison Watkinson TLL Reporter Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products. Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink … [Read more...] about Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
Authentic and Velocity Develop Lucky Brand Workwear Collection
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a licensing partnership with Velocity Global Brands to produce work-wear for Authentic's Lucky Brand label. Per the terms of the licensing agreement with Authentic, Velocity will be responsible for the design, manufacturing and distribution of Lucky Brand's new premium work-wear line throughout the US and … [Read more...] about Authentic and Velocity Develop Lucky Brand Workwear Collection
Atrbute Partners with Pacsun to Launch Artist Fashion Series
By Allison Watkinson TLL Reporter The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series. Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural … [Read more...] about Atrbute Partners with Pacsun to Launch Artist Fashion Series
Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the appointment of Jeff Daggett to drive growth in Asia as Senior Vice President – Head of Japan. With more than three decades of industry experience, ABG says Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese … [Read more...] about Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
By Allison Watkinson TLL Reporter Zappos has teamed up with Rover to launch a co-branded online footwear shop that's designed specifically for dog walkers. The partnership between Zappos and Rover was brokered by the media relations, marketing and licensing agency, Small Girls PR, on behalf of the Zappos retail company. “This partnership was a fantastic example of our brand’s … [Read more...] about Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop