By Allison Watkinson TLL Reporter Dick's Sporting Goods has signed a multi-year agreement with the WNBA to extend its role as an official retail and marketing partner. The renewed agreement will extend the organization's licensing partnership through to the WNBA's 2028 basketball season. "This partnership renewal with Dick's Sporting Goods reflects our shared commitment to … [Read more...] about Dick’s Sporting Goods Renews Partnership with the WNBA
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Goodyear and Tender One Sail Into Luxury Boating Market
By Allison Watkinson TLL Reporter Goodyear Tire & Rubber Company is launching a line-up of licensed rigid inflatable boats (RIB) in partnership with Tender One's G-Tender brand. Developed through extensive market research, the project offers high-tech advances based on the G-Tender line by the Italian bosting company, Tender One. “Being chosen by Goodyear for its debut … [Read more...] about Goodyear and Tender One Sail Into Luxury Boating Market
Candy Crush Saga and KIKO Milano Release Makeup Collection
By Allison Watkinson TLL Reporter King and KIKO Milano have recently launched a collaborative beauty collection inspired by the Candy Crush Saga mobile game. "This partnership is a truthful expression of our brand values and our commitment to helping everyone express who they are to the fullest — boldly, creatively, and without limits," said KIKO Milano chief marketing … [Read more...] about Candy Crush Saga and KIKO Milano Release Makeup Collection
KISS Products Teams Up With The Summer I Turned Pretty
By Allison Watkinson TLL Reporter KISS Products is launching a limited-edition beauty collection in partnership with Prime Video's The Summer I Turned Pretty. Inspired by the series' romantic coastal aesthetic, the licensed collection offers a selection of ready-to-wear false nails and eyelashes. The nail products featured in the collection are two KISS Design … [Read more...] about KISS Products Teams Up With The Summer I Turned Pretty
Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham
By Allison Watkinson TLL Reporter Safilo Group has launched a multi-year partnership with Victoria Beckham's fashion brand to design, manufacture and distribute licensed eyewear. Running for ten years, the global licensing partnership will offer a full range of branded luxury eyewear with designs for both optical and sun use. Victoria Beckham's eponymous fashion brand … [Read more...] about Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham
London Studio Brokers Deal Between Alice Mole and James Ellis
By Alllison Watkinson TLL Reporter The London Studio has secured a licensing deal with the James Ellis publishing company for artist and illustrator, Alice Mole. Managed by The London Studio, the James Ellis licensing partnership has commissioned 29 square-format greeting card designs by the acclaimed artist. Inspired by everyday life with surrealistic accents, the … [Read more...] about London Studio Brokers Deal Between Alice Mole and James Ellis
Cirque du Soleil Somersaults into The Sandbox Metaverse
By Allison Watkinson TLL Reporter The Sandbox platform has launched a collaborative partnership with Cirque du Soleil to bring the brand’s artistic performances to the Metaverse. The collaboration will expand the entertainment brand with two licensed gaming experiences that will headline Alpha season 6 within The Sandbox Metaverse. The first licensed game will be … [Read more...] about Cirque du Soleil Somersaults into The Sandbox Metaverse
PNC Foundation and Fred Rogers Productions Expand Charitable Partnership
By Allison Watkinson TLL Reporter PNC Foundation has expanded its partnership with Fred Rogers Productions with a charitable grant that will support its Alma’s Way series. Made through its PNC Grow Up Great initiative, the $1.4 million grant will help grow both the Alma's Way franchise and the organization's various community outreach programs. The outreach programs … [Read more...] about PNC Foundation and Fred Rogers Productions Expand Charitable Partnership
Spin Master and Nickelodeon Explore Dora’s 25th Anniversary with Toys
By Allison Watkinson TLL Reporter Spin Master and Paramount Consumer Products are launching a collection of licensed Dora toys for the brand's 25th anniversary. Created in collaboration with Nickelodeon Animation, the licensed Dora collection features a range of interactive playsets, musical toys and character-themed dolls. Featuring several Spanish vocabulary and … [Read more...] about Spin Master and Nickelodeon Explore Dora’s 25th Anniversary with Toys
Xilam Animation Signs New Licensees for its Entertainment Brands
By Allison Watkinson TLL Reporter Xilam Animation has signed a slate of new licensing partnerships for its portfolio of global entertainment series. The partnerships include a wide range of multi-category deals for the studio's Zig & Sharko, Space Goofs, Buddybot and Oggy and the Cockroaches franchises. “Across our slate, we’re looking to give fans fresh and … [Read more...] about Xilam Animation Signs New Licensees for its Entertainment Brands