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Metaverse Licensing: Care Bears Ride The NFT Craze

The classic Care Bears franchise has signed a multi-year NFT partnership to bring the brand into the metaverse. Cloudco Entertainment and RECUR announced on Dec. 2 they have signed an agreement that will allow fans… . . . read more

Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

Apple has named the top apps in its app stores for iPhone, iPad and computers, and among them is a video game licensed from Disney’s Marvel franchise. MARVEL Future Revolution, the latest collaboration between Netmarble… . . . read more

Licensing Trends: Major Brands Are Betting On The Metaverse

By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced… . . . read more

Aardman Unveils ‘Very Small Creatures’ For Very Small Children

The renowned British claymation studio Aardman has unveiled a new series for 1- to 3-year-olds called The Very Small Creatures. Aardman is best known for its breakout hit Wallace & Gromit, and has since rolled out several… . . . read more

Acquisitions: Genius Brands Makes Smart Move on YFE Investment

Genius Brands just made another big move in its quest to become a major power in children and family entertainment, acquiring a major stake in Your Family Entertainment (YFE). The YFE transaction, alongside the recent… . . . read more

Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books

Scholastic is celebrating Christmas by donating 110,000 children’s books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1… . . . read more

Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership

The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more

Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection

By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more

IP Management: Brainbase Licensing Suite Wins Major Award

Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, this week announced it has been selected as winner of the Contract Management Solution Provider of the Year award in the… . . . read more

Heal In Style, With CURAD x Kendra Dandy Partnership

CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s… . . . read more


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