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Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more

Le Creuset and Harry Potter Put The Magic Into Cooking

Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more

Licensing Law: Peloton Sues Lululemon After Branding Breakup

Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has… . . . read more

Going Gaga Over Gucci: Designer Brand Soars After Film Release

By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga… . . . read more

Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake

Kids’ entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple… . . . read more

BSA Motorcycles Roar Back To Life: Licenses Available

BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as… . . . read more

Disney Licensing: Pebble Gear Launches Disney-Themed Kid’s Tablet

The children’s tech company Pebble Gear has just launched a range of Disney-licensed tablets and accessories for three to eight-year-olds in the US. Pebble Gear is an International tech company whose goal is to provide… . . . read more

Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion

By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I’m a huge fan of Rube Goldberg machines. The fact I’m terrible at… . . . read more

The ABC’s of Sesame Street’s Direct-to-Consumer Strategy

Sesame Workshop says fans of the Sesame Street show should “expect the unexpected” when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it’s teaming up… . . . read more


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