The Licensing Letter

Lifestyle

Hallmark names Earthbound to spearhead expansion of iconic brand

EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand

The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

By Allison Watkinson TLL Reporter The boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

Moonpig and Swizzles Launch Love Hearts Themed Card Collection

By Allison Watkinson TLL Reporter The gifting brand Moonpig has launched a range of Love Hearts cards in collaboration with their licensing partner, Swizzles. The deal for the licensed card collection was brokered by Blonde Sheep Licensing on behalf of the confectionary brand, Swizzles. The current partnership is an extension of the brand's pre-existing relationship with … [Read more...] about Moonpig and Swizzles Launch Love Hearts Themed Card Collection

Smiley x Moleskine Collection For Those Who Take Happiness Seriously

By Gary Symons TLL Editor in Chief Moleskine has released a new stationery collection that embodies the don't worry, be happy philosophy of Smiley. The exclusive box set was released as a licensed collaboration to celebrate Smiley’s 50th anniversary, and comes with feel good quotes, planners and plenty of pages to express your creativity. Smiley and Moleskin's … [Read more...] about Smiley x Moleskine Collection For Those Who Take Happiness Seriously

Speed Society Releases Streetwear Collection with VP Racing

By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing

Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters

By Allison WatkinsonTLL Reporter Authentic Brands Group has partnered with water sports manufacturer Sport Dimension on a line of seascooters for its Nautica brand. The licensing agreement between the two companies makes Sport Dimension responsible for designing, distributing and manufacturing Nautica branded Seascooters worldwide. Nautica is a US-based lifestyle brand … [Read more...] about Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters

NECA & Walmart Launch Digital Collectibles Platform

AutoT Portal to Launch With Exclusively Licensed Lithographs by Artist Bob Ross By Gary Symons TLL Editor in Chief Walmart has taken a bold step into the world of digital collectibles, partnering with NECA to launch a new platform called AutoT. The National Entertainment Collectibles Association and Walmart have already created what they say is a "first of its kind … [Read more...] about NECA & Walmart Launch Digital Collectibles Platform

Licensing Works! Expands Kewpie Brand with ONCH Accessories

By Allison WatkinsonTLL Reporter Licensing Works! is expanding the long-standing Kewpie brand with licensed merchandise designed by ONCH. Licensing Works! made the deal on behalf of its client, the Kewpie Corporation. Licensing Works! is a licensing agency that partners with IP owners to increase brand awareness through new revenue streams. “From our first … [Read more...] about Licensing Works! Expands Kewpie Brand with ONCH Accessories

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Hot Topic Screams Into The Metaverse For Roblox Halloween

By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween