The Licensing Letter

Lifestyle

Cronus Global Reps Turbozaurs For Product Licensing at Toy Fair New York

By Allison WatkinsonTLL ReporterCronus Global has been appointed to represent Tale Wind Animation's Turbozaurs series for licensing and brand partnerships in the U.S. and Canada.Cronus Global will be seeking prospective licensing partners for Turbozaurs at Toy Fair New York from Sept.30 to Oct. 3, 2023.Cronus Global is an international brand licensing agency that specializes in … [Read more...] about Cronus Global Reps Turbozaurs For Product Licensing at Toy Fair New York

Candy Club and Crayola Partner on Colorful Candy Collection

By Allison WatkinsonTLL ReporterCandy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.The partnership is intended to expand the two companies product lines to reach new demographics and retail markets. Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale … [Read more...] about Candy Club and Crayola Partner on Colorful Candy Collection

Heathside and Alcon TV Group Partner On Collectibles for The Expanse

By Allison WatkinsonTLL ReporterHeathside Trading Ltd. has secured an agreement with Alcon Television Group to become an authorized licensee for The Expanse sci-fi franchise. Heathside Trading Ltd is a manufacturing and wholesale company that specializes in developing and distributing product ranges based on licensed pop-culture IPs. "So thrilled … [Read more...] about Heathside and Alcon TV Group Partner On Collectibles for The Expanse

Zumba and Crayola Collab On Colors of Kindness Activewear Collection

By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection

Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off

By Allison WatkinsonTLL ReporterLegends Recordings and The Brand Liaison have announced an extensive roster of retailers, licensees, brand partners and events for the 50th Anniversary of Hip Hop. The independent record label Legends Recordings is the official licensor of the trademarks and art assets for the 50th Anniversary of Hip Hop brand.The 50th Anniversary of Hip Hop's … [Read more...] about Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off

Crayola Creates New Children’s Entertainment Division

By Allison Watkinson TLL Reporter Crayola is launching a colorful new children's entertainment division called Crayola Studios. The new division will partner with IP owners, production companies and animation studios to create family-friendly content for distribution on broadcasting platforms across the globe. “As world leaders in creative self-expression, the … [Read more...] about Crayola Creates New Children’s Entertainment Division

Sports Card Company Panini Sues Rival Fanatics Over Antitrust Allegations

By Gary Symons TLL Editor in Chief Panini America filed a suit Thursday against Fanatics, accusing the larger company of trying to create a trading card monopoly. Panini, which is a longstanding company in the trading card business, has accused Fanatics of using anti-competitive business practices in an attempt to dominate the market. Those practices include setting up … [Read more...] about Sports Card Company Panini Sues Rival Fanatics Over Antitrust Allegations

PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys

By Allison WatkinsonTLL ReporterKetnipz and PopSockets have partnered on a co-branded range of fidget toys and phone accessories featuring licensed illustrations of Ketnipz self-care mascot, Bean.Ketnipz is an Instagram-based webcomic and lifestyle brand that was created by illustrator Harry Hambley in 2016. The webcomic uses the Bean character to explore themes such as mental … [Read more...] about PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys

Bulldog Licensing Signs New Partners For Tatty Teddy Brand

By Allison WatkinsonTLL ReporterBulldog Licensing has signed three new licensing partners for the Tatty Teddy: Me to You brand on behalf of its client Carte Blanche Greetings.The new licensing partners for the Tatty Teddy: Me to You brand include Craft Buddy, Brand Threads and Pawprint Family.Tatty Teddy: Me to You began as a character-based greeting card brand that debuted in … [Read more...] about Bulldog Licensing Signs New Partners For Tatty Teddy Brand

Girls Soccer Network and Crayola Partner to Ignite Creativity

By Allison WatkinsonTLL ReporterCrayola has partnered with the Girls Soccer Network (GSN) as an expansion to the company's Art of Soccer campaign.Girls Soccer Network is a media company that has created a global online platform to provide soccer-related resources, training tools, news, community forums, advice and more to interested girls and women. “I’ve always loved it when … [Read more...] about Girls Soccer Network and Crayola Partner to Ignite Creativity