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By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel… . . . read more
As one of the world’s leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG… . . . read more
WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed… . . . read more
By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring… . . . read more
For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money… . . . read more
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more
Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball, granting the company rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels. Logo Brands will… . . . read more
While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year…
TLL estimates that retail sales of collegiate properties tied to the NCAA Tournament generate $20–35 million a year; close-up on Villanova, Loyola-Davis, and University of Kansas…
