The Licensing Letter

Colleges and Universities

Collegiate Licensing

School may be out, but collegiate licensing never takes a vacation. Three major universities made new partnership deals: The University of Michigan signed Nike to replace Adidas as its official uniform, footwear, apparel and equipment sponsor starting on August 1, 2016. The deal, which runs to 2027 with renewal options through 2031, covers all 31 of Michigan's athletic … [Read more...] about Collegiate Licensing

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear