The Licensing Letter

Gifts/Novelties

Tis the Season to be Creepy

By Karina Masolova, karina@plainlanguagemedia.com This Halloween season is expected to generate a record $9.1 billion in spending with 72% of American adults celebrating, according to the National Retail Federation (NRF). Costumes make up the largest share of spending, coming in at an estimated $3.4 billion in total. Pets aren't left out—about 10% plan to dress their furry … [Read more...] about Tis the Season to be Creepy

Store Check: Kino’s (a.k.a. Blind Box Heaven)

By: Karina Masolova I visited another bookstore for our store check feature, and this time, it's a specialty Japanese retailer in midtown Manhattan. The chain bookstore has 12 locations in the U.S., including two recently opened shops in Texas. The fastest-growing region in the U.S. for interest in Japanese-origin properties is the Midwest, and the strongest demand for the … [Read more...] about Store Check: Kino’s (a.k.a. Blind Box Heaven)

Valentine’s Day Goes to the Dogs

This Valentine's Day, consumers are expected to show less love at retail, according to the National Retail Federation (NRF). Following a decade-long trend of increased retail sales, U.S. consumers are expected to spend an average of $136.57 for a total of $18.2 billion—down from 2016’s record-high of $146.84 and $19.7 billion, respectively. The number of people surveyed who … [Read more...] about Valentine’s Day Goes to the Dogs

Halloween Spending Up; Entertainment Tops Costume Choices

By Karina Masolova Halloween spending is expected to reach an all-time high this year, according to the National Retail Foundation (NRF)'s Halloween Spending Survey; total spending is expected to reach $8.4 billion, up 21.7% from $6.9 billion in 2015. The last time sales came close was in 2012, at a previous high of $8.0 billion. Over 171 million Americans expected to celebrate … [Read more...] about Halloween Spending Up; Entertainment Tops Costume Choices

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

360 Degrees to Every Brand

More than ever before, consumers are demanding access to brands on multiple platforms. This is nothing new: companies around the floor have been aware of the need to develop what are now being called "360 programs," where linear and digital entertainment, live experiences like shows and theme parks, social media, advertising and consumer merchandise are all essential parts … [Read more...] about 360 Degrees to Every Brand

St. Patrick’s Spending to Reach $4.8 Billion

A robust 55% of Americans, or 133 million people are planning to indulge in the Irish spirit on Thursday according to the National Retail Federation’s St. Patrick’s Day consumer survey conducted by Prosper Insights and Analytics. On average, they’ll spend $35 in grocery stores, restaurants and stores selling green merchandise. Although not as high-profile as other holidays, … [Read more...] about St. Patrick’s Spending to Reach $4.8 Billion

Store Check: Target at Culver City, CA

By Marcy Magiera A week before Disney’s Zootopia scampered into theaters accompanied by predictions of a $67 million opening weekend, limited merchandise was on the shelf at Target stores. A local Target in Culver City, Calif., gave the new IP a toy aisle endcap, sparsely filled with small action figures, playsets and plush. It was unclear whether the selection was already … [Read more...] about Store Check: Target at Culver City, CA