By Allison Watkinson TLL Reporter Swizzels has partnered with Emma Bridgewater for a licensed pottery collection inspired by the Love Hearts candy brand. Brokered by Blonde Sheep Licensing, the collaborative partnership will offer a range of hand-painted tabletop pottery that feature messages and images from Love Hearts candy. “Love Hearts have always been about … [Read more...] about Swizzels and Emma Bridgewater Announce Love Hearts Pottery
Housewares
West Elm Debuts Dark Décor Collection with Christina Ricci
By Allison Watkinson TLL Reporter West Elm is launching a collaborative home décor collection with Christina Ricci to promote her upcoming Cat Full of Spiders tarot deck. A portfolio brand of Williams-Sonoma, West Elm is a home design company that offers a curated selection of ethically-sourced and Fair Trade Certified products through online commerce platforms and retail store … [Read more...] about West Elm Debuts Dark Décor Collection with Christina Ricci
Jewel Signed On to Represent Sanderson Design Group
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has signed a partnership with Sanderson Design Group to represent its brands in key markets around the world. Based in the UK, Sanderson Design Group is an interior furnishings company that designs, manufactures and markets luxury wallpapers, fabrics and paints, as well as licensing its designs for use on a wide … [Read more...] about Jewel Signed On to Represent Sanderson Design Group
Standard Fiber and Dr. Scholl’s Develop Bedding Collection
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership with Standard Fiber for a collection of bedding products inspired by the Dr. Scholl’s wellness brand. Founded in 1906 by Dr. William Mathias Scholl, Dr. Scholl's is a footcare and wellness brand that offers a wide range of products for mobility, foot support, lower body health, skincare and more. … [Read more...] about Standard Fiber and Dr. Scholl’s Develop Bedding Collection
S’well and Crayola Collaborate on Colorful Water Bottle Collection
By Allison Watkinson TLL Reporter Crayola and S'well have launched a licensed reusable water bottle collection inspired by colorful Crayola crayons. The limited-edition Crayola x S’well collection includes seven Original bottles and three Traveler bottles in an assortment of Crayola-inspired solid colors and multi-colored patterns. "We are thrilled to partner with Crayola, a … [Read more...] about S’well and Crayola Collaborate on Colorful Water Bottle Collection
Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Shreddy Lyfe and VP Racing Fuels Launch Exclusive Apparel Collection VP Racing Fuels, a leader in high-performance fuels and additives, has teamed up with Shreddy Lyfe, a prominent action sports lifestyle brand, to unveil the VP Racing X Shreddy "Mix It!" apparel collection. The collaboration merges VP Racing's motorsport heritage with Shreddy Lyfe’s edgy style, creating … [Read more...] about Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions
By Allison Watkinson TLL Reporter Perry Ellis International (PEI) has secured an agreement with Pegasus Home Fashions for a series of licensed home collections. Pegasus Home Fashions is a North American manufacturing company that focuses on producing high-quality utility bedding such as pillows, mattress pads, comforters and protectors. Per the terms of the licensing … [Read more...] about Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions
Pottery Barn Creates Licensed Collection for the Wednesday TV Series
By Allison Watkinson TLL Reporter Pottery Barn is launching a licensed collection of home furnishings inspired by the Wednesday Netflix series by MGM Television. Designed in collaboration with Amazon MGM Studios Consumer Products, the Wednesday-themed Pottery Barn collection includes an extensive range of products such as bedding, table linens, home décor, mugs, plates … [Read more...] about Pottery Barn Creates Licensed Collection for the Wednesday TV Series
Minted Partners with Brynn Whitfield on Home Décor Collection
By Allison Watkinson TLL Reporter Minted has partnered with Real Housewives of NY star Brynn Whitfield on a home collection sourced from Minted’s global community of independent artists. The licensed collection includes pieces from artists and brands such as Keren Toledano, Swift and Stone, Kristen Yezza, Kamala Nahas, KuuPottery, Deborah Velasquez and Shina Choi. The Brynn … [Read more...] about Minted Partners with Brynn Whitfield on Home Décor Collection
Beautiful by Drew Barrymore Names Earthbound as Brand Representative
By Allison Watkinson TLL Reporter Earthbound has been selected as the exclusive licensing agency for the Beautiful by Drew Barrymore kitchenware brand. Beautiful by Drew Barrymore was co-created by Made by Gather CEO, Shae Hong and Barrymore Brands founder and actress Drew Barrymore in 2021. The Beautiful brand offers a wide range of high-performance kitchen appliances, cooking … [Read more...] about Beautiful by Drew Barrymore Names Earthbound as Brand Representative