By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection
Lifestyle
Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
By Allison WatkinsonTLL ReporterLegends Recordings and The Brand Liaison have announced an extensive roster of retailers, licensees, brand partners and events for the 50th Anniversary of Hip Hop. The independent record label Legends Recordings is the official licensor of the trademarks and art assets for the 50th Anniversary of Hip Hop brand.The 50th Anniversary of Hip Hop's … [Read more...] about Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
Crayola Creates New Children’s Entertainment Division
By Allison Watkinson TLL Reporter Crayola is launching a colorful new children's entertainment division called Crayola Studios. The new division will partner with IP owners, production companies and animation studios to create family-friendly content for distribution on broadcasting platforms across the globe. “As world leaders in creative self-expression, the … [Read more...] about Crayola Creates New Children’s Entertainment Division
Sports Card Company Panini Sues Rival Fanatics Over Antitrust Allegations
By Gary Symons TLL Editor in Chief Panini America filed a suit Thursday against Fanatics, accusing the larger company of trying to create a trading card monopoly. Panini, which is a longstanding company in the trading card business, has accused Fanatics of using anti-competitive business practices in an attempt to dominate the market. Those practices include setting up … [Read more...] about Sports Card Company Panini Sues Rival Fanatics Over Antitrust Allegations
PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
By Allison WatkinsonTLL ReporterKetnipz and PopSockets have partnered on a co-branded range of fidget toys and phone accessories featuring licensed illustrations of Ketnipz self-care mascot, Bean.Ketnipz is an Instagram-based webcomic and lifestyle brand that was created by illustrator Harry Hambley in 2016. The webcomic uses the Bean character to explore themes such as mental … [Read more...] about PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
Bulldog Licensing Signs New Partners For Tatty Teddy Brand
By Allison WatkinsonTLL ReporterBulldog Licensing has signed three new licensing partners for the Tatty Teddy: Me to You brand on behalf of its client Carte Blanche Greetings.The new licensing partners for the Tatty Teddy: Me to You brand include Craft Buddy, Brand Threads and Pawprint Family.Tatty Teddy: Me to You began as a character-based greeting card brand that debuted in … [Read more...] about Bulldog Licensing Signs New Partners For Tatty Teddy Brand
Girls Soccer Network and Crayola Partner to Ignite Creativity
By Allison WatkinsonTLL ReporterCrayola has partnered with the Girls Soccer Network (GSN) as an expansion to the company's Art of Soccer campaign.Girls Soccer Network is a media company that has created a global online platform to provide soccer-related resources, training tools, news, community forums, advice and more to interested girls and women. “I’ve always loved it when … [Read more...] about Girls Soccer Network and Crayola Partner to Ignite Creativity
Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products
By Allison WatkinsonTLL ReporterKids Preferred has partnered with Warner Bros. DGCP on a licensed baby and toddler collection featuring the DC Universe and Harry Potter brands. Kids Preferred is a childrens' product manufacturing company that focuses on making affordable collections for the infant and toddler demographic. “Warner Bros. Discovery and its rich portfolio of IP and … [Read more...] about Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products
Authentic Brands Group Secures the Future of Rockport Footwear
By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear
Hasbro’s Crazy Glow-in-the-Dark NERF DOG Toys
By Allison Watkinson TLL Reporter Hasbro and Gramercy Products are expanding their long-standing licensing partnership with a new product collection called NERF DOG Glow. Gramercy Products is a consumer product design and manufacturing firm that specializes in licensed pet toys and pet products. The licensing partnership between Gramercy Products and Hasbro first … [Read more...] about Hasbro’s Crazy Glow-in-the-Dark NERF DOG Toys