Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Lifestyle
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
Care Bears Share The Love In Brazil and Mexico
The new animated series Care Bears: Unlock the Magic has signed new broadcasting and toy deals in Latin America. Rights holder Cloudco Entertainment has launched its new Care Bears: Unlock The Magic animated series on Brazil’s Globo Play, Gloob, and Gloobinho networks, joining Mexico’s Noggin platform. The content deals come alongside new toy deals that will further support … [Read more...] about Care Bears Share The Love In Brazil and Mexico
Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company that designs and manufactures the highest-quality scale model cars for the global hobby market. Thanks to a deal brokered by WildBrain CPLG, Motul's classic red and white … [Read more...] about Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
Experiential Licensing: Sesame Street Creates First Play Center in South Korea
By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play is the first EPC that is set to launch, and will be located in the new LOTTE Department Store Dongtan in the Gyeonggi Province in South … [Read more...] about Experiential Licensing: Sesame Street Creates First Play Center in South Korea
Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker Associates, an award-winning IP licensing and brand management agency. "We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal … [Read more...] about Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
Cosmo Going To the Dogs … and Cats … With New Furbabies Line
By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their … [Read more...] about Cosmo Going To the Dogs … and Cats … With New Furbabies Line
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose