The Licensing Letter

Lifestyle

Crayola Seeks Creative Partners for Educational Program

By Allison Watkinson TLL Reporter If you've got some great ideas for education, Crayola wants to speak with you at Licensing Expo Crayola announced it is actively seeking partners around the world to expand its innovative global education initiative, Crayola Creativity Week. The brand is looking to collaborate and extend the outreach for the Jan. 27 through Feb. 2, 2025 … [Read more...] about Crayola Seeks Creative Partners for Educational Program

Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

Tommy Bahama Partners With Isle For High-End Paddleboards

By Gary Symons TLL Editor in Chief Talk about enhancing your "island lifestyle!" The island lifestyle brand Tommy Bahama will be releasing a new line of innovative SUP-kayak boards and accessories in July. The new boards are built by Isle Surf & SUP, and combine an advanced Stand Up Paddleboard (SUP) that transforms into a one or two person, sit-on-top kayak. The … [Read more...] about Tommy Bahama Partners With Isle For High-End Paddleboards

Brentwood Licensing to Rep French Toast School-wear

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a representation partnership with the French Toast school uniform brand to extend its offerings into additional product categories.  Founded in 1985, French Toast is an apparel brand that specializes in providing children, parents and educational institutions with high-quality and affordable school-wear products. … [Read more...] about Brentwood Licensing to Rep French Toast School-wear

National Day Calendar Appoints The Brand Liaison as Licensing Rep

By TLL StaffNational Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations. "Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally," said National Day Calendar founder, Marlo Anderson. "Through our strategic … [Read more...] about National Day Calendar Appoints The Brand Liaison as Licensing Rep

Crayola and Longaberger Weave a Colorful New Partnership

By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola's range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x … [Read more...] about Crayola and Longaberger Weave a Colorful New Partnership

Revere Ware Bringing Its Classic American Cookware to China

TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China

Wargaming Donating Funds to Support USS Wisconsin Museum

By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum

Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative

By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international  licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative