The Licensing Letter

Lifestyle

Konami Expands Into Apparel With Yu-Gi-Oh Collaborations

By Allison Watkinson TLL Reporter Konami Cross Media NY, Inc. has expanded into the fashion category with their flagship property, Yu-Gi-Oh! The new licensing partners for the Yu-Gi-Oh! brand include BAIT, Bershka, Park Agencies and Tuned in Tokyo. “Our new collaborations will result in strong niche product lines that will provide new avenues for the continued growth of … [Read more...] about Konami Expands Into Apparel With Yu-Gi-Oh Collaborations

Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab

By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair. The … [Read more...] about Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab

Global Icons Making Waves For Brunswick’s Marine Brands

Global Icons is powering into the marine industry, winning its first contract in the sector with Brunswick Corporation. Brunswick is one of the top companies in the global recreational marine industry, producing many of the world's top brands. Those include Boston Whaler, Sea Ray, Lund and Mercury Marine, among others. Global Icons, a leading brand licensing agency worldwide, … [Read more...] about Global Icons Making Waves For Brunswick’s Marine Brands

Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide

HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema's world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla … [Read more...] about Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide

Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Video Games: Fall Guys Blunder Into Licensing Bonanza

By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza

Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals

Art Ask Agency says its partner Moleskine has launched its second collection of three luxury dated journals, based on the art of Frida Kahlo. After the success of the first collection launched in 2020, Art Ask says this second collection will also be distributed worldwide in stationery stores, airport stores and top end department stores at the end of 2022. The collection is … [Read more...] about Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals

Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration

Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration

Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal

By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal

Licensing Mergers: IMG Acquires Auction and Live Events Company

By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company