Shreddy Lyfe and VP Racing Fuels Launch Exclusive Apparel Collection VP Racing Fuels, a leader in high-performance fuels and additives, has teamed up with Shreddy Lyfe, a prominent action sports lifestyle brand, to unveil the VP Racing X Shreddy "Mix It!" apparel collection. The collaboration merges VP Racing's motorsport heritage with Shreddy Lyfe’s edgy style, creating … [Read more...] about Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Lifestyle
Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
By Allison Watkinson TLL Reporter In a deal brokered by IMG, Dolly Parton and Scent Beauty are launching the inaugural makeup collection for their collaborative Dolly Beauty cosmetics line. An extension of Dolly Parton's previous partnership with Scent Beauty for licensed fragrances, the Dolly Beauty cosmetics line is kicking off with a new collection called Heaven’s Kiss … [Read more...] about Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
The Point.1888 Named Licensing Agency for The Art of Drag
By Allison Watkinson TLL Reporter The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year's BLE event. As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag … [Read more...] about The Point.1888 Named Licensing Agency for The Art of Drag
E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
By Allison Watkinson TLL Reporter E.L.F. Cosmetics has launched a collection with professional swimmer Anastasia 'Tas' Pagonis to create accessible beauty products for the blind and low-vision community. The limited-edition Beauty For Every Eye bundle features three E.LF. cosmetic products including the brand's Big Mood Waterproof Mascara, Glossy Lip Stain in Power … [Read more...] about E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions
By Allison Watkinson TLL Reporter Perry Ellis International (PEI) has secured an agreement with Pegasus Home Fashions for a series of licensed home collections. Pegasus Home Fashions is a North American manufacturing company that focuses on producing high-quality utility bedding such as pillows, mattress pads, comforters and protectors. Per the terms of the licensing … [Read more...] about Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions
Sprayground Transforms Artworks from The Met Collection into Wearable Masterpieces
By Allison Watkinson TLL Reporter Sprayground has unveiled an exclusive collection of licensed bags and backpacks that feature works from The Met's extensive art portfolio. The limited-edition capsule collection features 17 bag designs inspired by artistic pieces from The Met’s 19 distinct curatorial departments. “We are proud to collaborate with Sprayground on this unique … [Read more...] about Sprayground Transforms Artworks from The Met Collection into Wearable Masterpieces
The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
By Allison Watkinson TLL Reporter The Coffee Bean & Tea Leaf is launching its second licensing collaboration with the Tokidoki lifestyle brand. The new collaboration includes a special-edition beverage menu and merchandise based on official Tokidoki characters. "Having been a fan of The Coffee Bean & Tea Leaf for over two decades, I have found inspiration and creativity … [Read more...] about The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
Pottery Barn Creates Licensed Collection for the Wednesday TV Series
By Allison Watkinson TLL Reporter Pottery Barn is launching a licensed collection of home furnishings inspired by the Wednesday Netflix series by MGM Television. Designed in collaboration with Amazon MGM Studios Consumer Products, the Wednesday-themed Pottery Barn collection includes an extensive range of products such as bedding, table linens, home décor, mugs, plates … [Read more...] about Pottery Barn Creates Licensed Collection for the Wednesday TV Series
Minted Partners with Brynn Whitfield on Home Décor Collection
By Allison Watkinson TLL Reporter Minted has partnered with Real Housewives of NY star Brynn Whitfield on a home collection sourced from Minted’s global community of independent artists. The licensed collection includes pieces from artists and brands such as Keren Toledano, Swift and Stone, Kristen Yezza, Kamala Nahas, KuuPottery, Deborah Velasquez and Shina Choi. The Brynn … [Read more...] about Minted Partners with Brynn Whitfield on Home Décor Collection
Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways
By Allison Watkinson TLL Reporter Murf Electric Bikes has partnered with Kona Big Wave for a limited-edition Kona Big Wave-inspired electonic bike. The co-branded electric bike is a Murf Higgs Step-Thru model that is painted in the official Kona Blue Wave color and decorated with a colorful Hawaiian flowers pattern, whitewall tires and a lockable storage crate. Other key … [Read more...] about Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways