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By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers… . . . read more
The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up… . . . read more
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more
The venerable kids’ show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is… . . . read more
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more
Given the British Queen’s love of Corgis, wasn’t it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of… . . . read more
Dogs have always loved ice cream … but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain’s carbon negative ice cream… . . . read more
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action… . . . read more
The Licensing Letter doesn’t have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for… . . . read more
Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry. A survey by the National Retail Federation found there will be a massive… . . . read more
