The Licensing Letter

Pet Products

Snoop Dogg Letting the Doggs Out With New Petwear Brand

By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand

Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month

By Allison WatkinsonTLL ReporterThe pet safety brand Invisible Fence is hosting its fifth-annual From Shelter to Forever Home Donation Contest. Invisible Fence is a North American pet care brand that provides containment, avoidance, access, recovery and training solutions to reduce the risk of lost and runaway pets. The From Shelter to Forever Home Donation Contest is intended … [Read more...] about Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month

Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics

By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics

Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab

Stranger Things star Millie Bobby Brown has signed a licensing deal with Kanine Group, through her company florence by mills. The agreement, negotiated by Bobby Brown's licensing agency IMG, is for a long-term pet apparel and accessories agreement with Kanine Group subsidiary Kanine Pets World Limited. The exclusive license covers the design, production and distribution … [Read more...] about Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab

Pawsonify Launches Pet Line Based on Persona 5 Royal

The quirky pet accessory company Pawsonify is launching its first ever video game collaboration. Pawsonify is quite a unique company, as it essentially exists "to enliven the relationships between pets and their geeky humans." The company's main focus is to seek licenses based on popular anime and games, and bring these 'geek culture' products to the market as pet … [Read more...] about Pawsonify Launches Pet Line Based on Persona 5 Royal

Petco Global Amici Partners With Mr. Puppy Brand

By Allison Watkinson TLL Reporter The pet product company Global Amici has announced a new licensing partnership with the lifestyle brand Mr. Puppy. Global Amici Inc. is a product manufacturing and import company that specializes in handcrafted houseware products. Global Amici currently produces products in eight different countries around the globe for its Amici Home … [Read more...] about Petco Global Amici Partners With Mr. Puppy Brand

Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal

By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal

Cosmo Going To the Dogs … and Cats … With New Furbabies Line

By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their … [Read more...] about Cosmo Going To the Dogs … and Cats … With New Furbabies Line

Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog

The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up with Marvel ahead of the highly anticipated film release,” said Henrik Werdelin, Co-founder of BARK. “Spider-Man has been a hero to many and now our dogs can … [Read more...] about Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog