By Allison Watkinson
TLL Reporter
Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents.
Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles.
“As a dog mom and dog lover, I use my Wild One accessories daily,” said Splendid creative director, Holly Shapiro. “We reimagined some of Splendid’s signature styles in new colors that perfectly match Wild One’s best-selling shades. The collection makes pet parenting more fun by helping you match your dog, your dog co-parent, or your favorite dog lover.”
The human fashion items offered in the licensed collection include t-shirts, hats and sweatshirts that are crafted using Splendid’s signature ultra-soft fabric.
The pet-focused products include clothes and walk accessories such as hoodies, bandanas, harnesses and more.
Select styles in the collaborative collection will include premium features like 100% organic cotton fabric or reflective silicon logos for evening walks.
“Style has always been at the core of Wild One’s ethos; through our collection of colorful pet essentials, we’re empowering dogs and their people to embrace their boldest, most stylish selves, so working with Splendid on a capsule collection that reimagines our widely loved hues with cozy designs for the modern pup-parent duo felt like a natural extension of that,” said Wild One co-founder, Veronica Becchetti. “We were drawn to Splendid’s ultra-soft fabrics and how each unique piece could be mixed-and-matched to add an effortlessly chic element to daily dog adventures—whether on a walk, jet setting or relaxing at home.”
Feds Seize 3,000 Counterfeit Gibson Guitars Worth $19 Million
Launched on December 5, the fashion collection can be found on the official Splendid e-commerce website and select stores throughout the U.S.
Debuted as a premium t-shirt brand in 2004, Splendid has grown into a multi-category lifestyle brand that focuses on releasing products made of ultra-soft luxury fabrics.
Wild One is a product design company that offers a wide range of stylish and long-lasting toys, carriers, walk accessories and home goods that cater to both pets and pet parents.
In addition to its product collections, the Wild One brand has developed an online community for dog parents that focuses on fostering connection through social media platforms and resource-sharing through its ambassador program.
Through its Give Back program, Wild One also actively supports a network of animal rescue organizations using financial support, product donations and promotional initiatives.