The new animated series Care Bears: Unlock the Magic has signed new broadcasting and toy deals in Latin America. Rights holder Cloudco Entertainment has launched its new Care Bears: Unlock The Magic animated series on… . . . read more
Experiential Licensing: Sesame Street Creates First Play Center in South Korea
March 21, 2022
By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play… . . . read more
Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
March 14, 2022
By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker… . . . read more
Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson
February 23, 2022
The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers… . . . read more
Toy Licensing: StoryToys Partners on LEGO Marvel App
December 14, 2021
StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart… . . . read more
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
December 8, 2021
In the Dr. Seuss book Oh, The Places You’ll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas… . . . read more
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
November 17, 2021
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with… . . . read more
Daniel Tiger Signs Nine New Licensing Deals
August 16, 2021
The Emmy-winning PBS KIDS series Daniel Tiger’s Neighbourhood has inked agreements with nine new and existing partners for a range of licensed products that will expand the offerings for the hit preschool brand throughout 2021… . . . read more
Iscream Launches Licensed Care Bear Collection
June 22, 2021
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of… . . . read more
Italian Football Star Joins 44 Cats For Charity Initiative
June 8, 2021
It’s hard to say which Italians love more—cats or football—but you certainly can’t go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco… . . . read more