The Licensing Letter

Sporting Goods

Universal Licenses Entire Music Catalog For Fitness App

In yet another sign of the momentous changes in the music licensing industry, Universal Music Group has licensed its entire music catalog to the Variis digital fitness app. The deal means app users will be able to work out at home to the music of major recording artists like Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish, The Weeknd, and many more. It also marks one of … [Read more...] about Universal Licenses Entire Music Catalog For Fitness App

Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics' partly-owned … [Read more...] about Fanatics & Lids Reach Long-Term Deal With BNED

Casetify Kicks-Off Bruce Lee Collaboration

Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs … [Read more...] about Casetify Kicks-Off Bruce Lee Collaboration

Jordan Brand Partners With UCLA

UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA … [Read more...] about Jordan Brand Partners With UCLA

BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour

BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour

Louisville Slugger Opens Outlet Store In Downtown Louisville

The Louisville Slugger Museum is going to bat for fans who always wanted to swing some lumber in the Big Leagues. The Louisville Slugger Museum & Factory just launched a new outlet store in downtown Louisville. The location, which opened on October 23, will sell pro-grade MLB bats that didn’t make it to the league due to slight blemishes, at steep discounts. The outlet is … [Read more...] about Louisville Slugger Opens Outlet Store In Downtown Louisville

Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021

If you’ve ever netted a big fish, you probably know the Lew’s Holdings family of brands around fishing and outdoor equipment.  Now the American gear company is making a major move to change its branding. Lew’s Holdings Corp. said that in an effort to present a globally united front for the family of brands, it plans to transition from Lew’s Holdings Corporation to Rather … [Read more...] about Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021