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Metaverse

Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs

March 29, 2022

By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not the Climate campaign, cryptocurrencies like Bitcoin that use Proof of Work systems for create their coins are creating a global warming crisis. They point … [Read more...] about Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs

Sports Licensing: Fanatics Gets In The Ring With WWE

March 28, 2022

Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE

NFT Licensing: Jazwares Wins Master Toy Deal With World of Women

March 28, 2022

By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women

Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab

March 21, 2022

By Allison Watkinson TLL Reporter Lacoste and Minecraft have collaborated on a licensed metaverse capsule collection in both the real and virtual world. The collection features apparel designed for Spring and Summer 2022. To increase interest in the collection, the two companies have developed the Croco Island game map for the Minecraft universe. The crocodile, of course, is … [Read more...] about Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab

Metaverse Licensing: Heineken Brews World’s First Virtual Beer

March 18, 2022

By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer

NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse

March 14, 2022

By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse

Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs

March 14, 2022

By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs

Licensing Law: IP Theft and Fraud Rampant In NFT Markets

March 9, 2022

A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten to derail the marketplace. That's a major problem for licensing companies, which have seized on non-fungible tokens as a way to create value for digital collectibles. The NBA's Top Shots program, … [Read more...] about Licensing Law: IP Theft and Fraud Rampant In NFT Markets

Licensing Technologies: South Korea Investing Heavily in the Metaverse

March 8, 2022

By Gary Symons TLL Editor in Chief The government of South Korea has announced it will invest heavily in a plan to deploy a national metaverse platform, and become the fifth largest metaverse market. The country's Ministry of Science and ICT has just pledged $186.7 million (223.7 billion Korean Won) to support new immersive technologies for corporate growth in the digital … [Read more...] about Licensing Technologies: South Korea Investing Heavily in the Metaverse

Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign

March 2, 2022

Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign

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