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Metaverse

McDonalds Files Patents For Its Launch Into The McMetaverse

February 16, 2022

By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse

Fashion Licensing: Prada Reveals Digital Collection in Riders Republic

February 10, 2022

Fashion icon Prada has just revealed a new digital collection in the popular sports game Riders Republic by Ubisoft. As well, Ubisoft announced the popular Riders Republic game was to be available to play for free from Feb. 10 - 14 on PlayStation5, PlayStation4, Xbox Series X|S and Xbox One consoles. And when players logged in they discovered sections of the Riders Ridge … [Read more...] about Fashion Licensing: Prada Reveals Digital Collection in Riders Republic

Care Bears Celebrate Birthday With Wave Of Licensing Deals

January 19, 2022

Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand's 40th anniversary. New consumer product licensing deals will start launching at the start of 2022 and throughout the year. Collaborations will span across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, … [Read more...] about Care Bears Celebrate Birthday With Wave Of Licensing Deals

Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard

January 18, 2022

By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important to the company, which also produces the Xbox and runs the DirectX gaming platform, the company says the long-term vision is on becoming a major player in the … [Read more...] about Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard

Metaverse Licensing: Squishmallows Enter The Roblox World

December 21, 2021

By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World

Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox

December 17, 2021

By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled  The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox

Minecraft Smashes Record For YouTube Views

December 17, 2021

Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views

Character Licensing: Teletubbies Ushered Into Metaverse By Azerion

December 16, 2021

By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse.  The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022.  “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion

Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships

December 15, 2021

The adoption of NFT collectibles has been one of the hottest trends in licensing this year, and now two major children's brands have launched their own programs. Dr. Seuss Enterprises and Feisty Pets announced they have entered into partnerships for non-fungible token (NFT) collectible programs. Dr. Seuss says it has partnered with Dapper Labs, the company behind … [Read more...] about Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships

Nike Sprints Into Metaverse Licensing With RTFKT Acquisition

December 14, 2021

By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, … [Read more...] about Nike Sprints Into Metaverse Licensing With RTFKT Acquisition

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