TLL Staff The Sandbox, a leading metaverse platform under Animoca Brands, is set to launch Alpha Season 5, featuring several licensed partners. This six-week event will introduce over 40 new games and experiences, featuring collaborations with renowned franchises such as Jurassic World, Teletubbies, Deepak Chopra, Atari, Hellboy (2019), Love Island, Care Bears, Terminator: … [Read more...] about Licensed Brands Playing Together in The Sandbox
Virtual Reality
McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
TLL Staff Perfetti Van Melle is taking its popular Chupa Chups brand into uncharted territory with the launch of Chupa Chups City in The Sandbox. This colorful, candy-themed virtual playground marks a bold step in the brand’s evolution, the partners say, blending sweetness, fun, and interactivity in an immersive digital experience. The Sandbox is a leading … [Read more...] about Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
Gamefam and Spin Master Bring Monster Jam Back to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master are bringing licensed Monster Jam content to the Car Dealership Tycoon Roblox game for the third consecutive year. This year's Car Dealership Tycoon x Monster Jam takeover will allow players to access a variety of limited-edition in-game features, including exclusive Monster Jam-inspired gameplay modes, truck … [Read more...] about Gamefam and Spin Master Bring Monster Jam Back to Roblox
Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Shaliquinn’s Schematics have launched an official Dr Seuss DLC for the Minecraft video game. Created by Shaliquinn’s Schematics, the officially licensed Minecraft DLC features three distinct levels that include a variety of characters, settings and story inspiration from classic Dr Seuss properties like The … [Read more...] about Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
Minecraft Continues Global Expansion Ahead of BLE 2024
By Allison Watkinson TLL Reporter Minecraft has announced an extensive slate of licensing partners, retail collaborations and entertainment offerings ahead of the BLE 2024 Expo. The expansion of Minecraft's consumer products business has focused on reaching new categories, growing its retail relationships in the United States and extending the brand's international business … [Read more...] about Minecraft Continues Global Expansion Ahead of BLE 2024
Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
By Gary Symons TLL Editor in Chief The metaverse and gaming platform Fortnite has released a new video game called Hardstone from Hip Hop artist Don Toliver. Fortnite, from Epic Games, is among the top metaverse platforms in the world—sort of a Roblox for grownups—which has staged a wide variety of collaborations with musicians, including virtual concerts by major stars like … [Read more...] about Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
Minecraft Marks 15 Years With Feature Film and Licensing Spree
By Gary Symons TLL Editor in Chief The groundbreaking 2009 metaverse platform is opening a pile of presents for its 15th birthday, including a new feature film. Minecraft debuted in 2009 as both a game and a platform for digital creators, playing a major role in ushering in the age of the metaverse. The platform has now distributed a stunning 300 million copies … [Read more...] about Minecraft Marks 15 Years With Feature Film and Licensing Spree
Virtual Concert Company Pophouse Acquires Rights to Kiss
By Gary Symons TLL Editor in Chief The virtual concert tech company Pophouse has concluded an historic copyright agreement with the legendary rock band Kiss. The agreement follows a partnership that saw the band unveil their own Pophouse-created avatars at the end of their farewell concert in New York City in December last year. The quartet that rose from New York City … [Read more...] about Virtual Concert Company Pophouse Acquires Rights to Kiss
How Gamefam Became #1 By Combining Licensing With The Metaverse
By Gary Symons TLL Editor in Chief In 2022, The Licensing Letter did something that doesn’t happen very often; we created a new licensing category on our site. As the original licensing publication, The Licensing Letter has seen a lot of fads come and go in the industry, but the metaverse is different. As new technologies allow platforms to create entire virtual … [Read more...] about How Gamefam Became #1 By Combining Licensing With The Metaverse