By Gary Symons TLL Editor in Chief The online licensing marketplace BIP could well be showing us the future of licensing, with more than 50 licensing deals logged to date. BIP is an online platform that helps licensors and licensees find each other, acting essentially as a matchmaker for the industry. The BIP licensing hub also features several tools that help in the deal … [Read more...] about Feature: Is BIP Marketplace the Future of Licensing?
News & Trends
Who’s News: Spotlight.1888 Appoints Mary Lewis As Retail Manager
By Allison WatkinsonTLL ReporterSpotlight.1888 has hired Mary Lewis as its new retail manager to aid in meeting the needs of the agency's growing client base. Owned by True Purpose Enterprises, Spotlight.1888 is a retail services agency that helps its clients with product development, merchandising, advertising, licensing strategy, brand management and more. Prior to joining … [Read more...] about Who’s News: Spotlight.1888 Appoints Mary Lewis As Retail Manager
Who’s News: Barbie Music Supervisor George Drakoulias Joins Premier Music Group
By Allison WatkinsonTLL ReporterPremier Music Group has appointed music industry expert George Drakoulias as the agency's new partner and creative director. Premier Music Group is a music intelligence and supervision agency that offers licensing, strategy, original composition, curation and music production services for advertising, film, TV, podcasts, and more. “George is a … [Read more...] about Who’s News: Barbie Music Supervisor George Drakoulias Joins Premier Music Group
Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
San Diego Comic-Con Goes to Sea With Themed Ocean Cruise
By Allison Watkinson TLL Reporter San Diego Comic Convention has partnered with Entertainment Cruise Productions to launch a licensed experiential event called Comic-Con: The Cruise. Entertainment Cruise Productions is a cruise agency that has produced more than seventy-five full-ship charters for an extensive range of genres and brands. The agency's services include … [Read more...] about San Diego Comic-Con Goes to Sea With Themed Ocean Cruise
Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
By Allison Watkinson TLL Reporter The global entertainment company WildBrain has closed its acquisition of the pre-production animation studio, House of Cool. The acquisition is intended to expand and improve Wildbrain's pre-production capabilities for current and future animated series, specials and features. The co-founders of House of Cool, Wes Lui and Ricardo … [Read more...] about Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
Analysis: Is India the Best Toy Manufacturing Alternative to China?
By: David Salvaraj Courtesy of Global Toy News There are currently three major toy manufacturing countries: China, India, and Vietnam. In this article, David Salvaraj (david.selvaraj@source4india.com) makes the case for his country, India as the world’s next big toy manufacturing hub. David, a familiar face at global trade shows, is an experienced India Toy Consultant for … [Read more...] about Analysis: Is India the Best Toy Manufacturing Alternative to China?
Spielwarenmesse Releases Schedule and Program for Kids India Tradeshow
By Allison Watkinson TLL Reporter The schedule and program for this year's Kids India trade fair event has been officially announced. Organized by Spielwarenmesse India Pvt. Ltd. and the Indo-German Chamber of Commerce, Kids India is an international business-to-business trade fair for the toy, children’s products and sporting goods industries. At the fair’s 2022 … [Read more...] about Spielwarenmesse Releases Schedule and Program for Kids India Tradeshow
Hasbro Celebrates Centennial At San Diego Comic-Con
By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con
Jazwares to Host First San Diego Comic-Con Panel
By Allison Watkinson TLL Reporter The rapidly growing toyco Jazwares will host its first-ever San Diego Comic-Con panel when the ultimate pop culture event returns this month. On Saturday, July 22, fans are encouraged to join industry leader and collectible connoisseur Jeremy Padawer as he moderates a candid conversation on all that’s hot from Jazwares in 2023 and … [Read more...] about Jazwares to Host First San Diego Comic-Con Panel