By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies
News & Trends
Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
Who’s News: Wasserman Music Appoints VP of Brand Partnerships
By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right) as the new Vice President of Brand Partnerships and Greg Horbal (above left) as a licensing agent. Wasserman Music is a global brand licensing agency … [Read more...] about Who’s News: Wasserman Music Appoints VP of Brand Partnerships
Toei To Paint Times Square Red for Comic Con
By Gary Symons TLL Editor in Chief Toei Animation is launching its biggest fan experience of all time at this year's New York Comic Con 2022. The studio that brought the world hits like the Dragon Ball franchise and One Piece is now literally painting Times Square red and building out massive displays. The showcase of franchise properties, including “One Piece Film Red,” … [Read more...] about Toei To Paint Times Square Red for Comic Con
Who’s News: Warner Music Group Appointing New CEO in 2023
By Gary Symons TLL Editor in ChiefYouTube exec Robert Kyncl will be appointed to the post of CEO at Warner Music Group, replacing current CEO Steve Cooper.Kyncl currently serves as the Chief Business Officer at YouTube, where he has been instrumental in its explosive growth across all streaming platforms. “After a thorough search, we’re delighted to be appointing Robert … [Read more...] about Who’s News: Warner Music Group Appointing New CEO in 2023
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
Warner Music Investigating Subsidiary’s Actions in Russia
By Gary Symons TLL Editor in Chief Warner Music is investigating allegations that one of its subsidiaries continued to operate in Russia after the company suspended its operations. Those allegations were made in an exclusive investigative report by The Guardian newspaper. According to the report, at least one executive at the Warner subsidiary ADA Russia "... continued to try … [Read more...] about Warner Music Investigating Subsidiary’s Actions in Russia
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star's long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report from the entertainment gossip show TMZ, the rapper's company Mascotte Holdings has filed trademarks for a variety of apparel items, including jackets, hats, … [Read more...] about Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
Who’s News: Major Changes to the Board of Hasbro
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company's Board of Directors. “On behalf of the entire Board of Directors and Hasbro team, I want to sincerely thank Ted and Ken for their years of service to Hasbro and for their unwavering commitment to our shareholders,” said Rich Stoddart, Chair … [Read more...] about Who’s News: Major Changes to the Board of Hasbro
Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
By Gary Symons TLL Editor in Chief The Care Bears is not a brand typically linked to the world of haute couture, but that changed this week. Cloudco Entertainment, owner of the durably beloved Care Bears brand, has partnered on the release of a limited-edition 40th anniversary couture dress by renowned fashion brand JimmyPaul. “We are honored JimmyPaul and Difuzed chose to … [Read more...] about Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE