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Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging

Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100%… . . . read more

Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership

The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to… . . . read more

Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging

By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S…. . . . read more

Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs

By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not… . . . read more

Content Licensing Deal Brings MeteoHeroes To North America

By Allison Watkinson TLL Reporter Family entertainment producer Kenn Viselman has announced an exclusive North American licensing partnership with Mondo TV Studios for its popular series MeteoHeroes. MeteoHeroes make their broadcast debut in North America… . . . read more

Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo

The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products… . . . read more

McDonald’s Honored With Licensing Sustainability Award

McDonald’s Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself… . . . read more

Master Chef In Tea-licious Deal With Akbar Brothers

The world’s largest cooking show competition has partnered with one of the planet’s largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of… . . . read more

Licensing Sustainability Award Winner To Be Announced March 3rd

The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing… . . . read more

Sustainable Licensing: Hasbro Commits To Fight Global Warming

Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further… . . . read more


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