By Gary Symons TLL Editor in Chief The legendary CBGB nightclub in New York, known as the birthplace of punk and New Wave, has appointed Global Merchandising Services as its worldwide licensing agency. CBGB was founded in 1973 by Hilly Kristal in Manhattan’s Bowery district, and gave rise to bands such as the Ramones, Blondie, Talking Heads, and Patti Smith Group, and later … [Read more...] about Global Merchandising to Rep Legendary Alt Rock Club CBGB
Open Content
What Are You Unveiling at BLE 2025?
TLL Staff The Brand Licensing Europe tradeshow is coming up fast, and TLL wants to lend your marketing department a helping hand! We're interested to see what types of new products, intellectual property and programs our readers and partners are going to be presenting at BLE this year, and we're sure everyone else is too. So, if you'd like to send us a short, roughly … [Read more...] about What Are You Unveiling at BLE 2025?
Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
Cheez-It Creates a Savory Twist on the Gingerbread House
TLL Staff A holiday staple is getting a bold new twist this year, as Cookies United and Cheez-It unveiled the Cheez-It Holiday House Kit, a limited-edition take on the traditional gingerbread house. The kit replaces gingerbread walls with cheese-flavored cookies and includes Cheez-It crackers, candies and icing for decorating. Cookies United, a bakery company known for … [Read more...] about Cheez-It Creates a Savory Twist on the Gingerbread House
Toy Association Opens ‘Toy Building’ As New Hub For The Industry
By Gary Symons TLL Editor in Chief The Toy Association just held the grand opening of the Toy Building, a new complex in El Segundo’s growing “Toy District” that will serve as a hub for manufacturers, licensors and buyers worldwide. The facility brings together leading global toy companies, mid-sized manufacturers and startups in a single location, offering private showrooms … [Read more...] about Toy Association Opens ‘Toy Building’ As New Hub For The Industry
Swizzels and English Cheesecake Partner on a Very British Dessert
TLL Staff British confectionery maker Swizzels has teamed with English Cheesecake Company to launch a new dessert inspired by the brand’s popular Squashies candy. The collaboration, brokered by Blonde Sheep Licensing, will see the debut of Squashies Cheesecake Slices in Sainsbury’s stores beginning on September 11. The dessert combines layers of fruit-flavored … [Read more...] about Swizzels and English Cheesecake Partner on a Very British Dessert
Jazz Hands Are Back in RWS Global Collab With Verdon Fosse Legacy
At right, a scene from RWS Global's product 'Chicago: The Musical. Photo credit: Jeremy Daniel. By Gary Symons TLL Editor in Chief RWS Global is staging new productions that highlight the work of Broadway legends Bob Fosse and Gwen Verdon. The Verdon Fosse Legacy, the organization dedicated to preserving the work of Bob Fosse and Gwen Verdon, has partnered with RWS Global … [Read more...] about Jazz Hands Are Back in RWS Global Collab With Verdon Fosse Legacy
Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
By Gary Symons TLL Editor in Chief Teddy Mountain has signed a licensing deal with Haylett Entertainment to create plush toys inspired by the animated holiday special Piney: The Lonesome Pine. Teddy Mountain, a global supplier of do-it-yourself plush products, will produce and distribute both fully stuffed and DIY versions of Piney characters, which will be available to … [Read more...] about Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
Red Roses Rugby Side Teams Up With The Spice Girls
By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls
Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
TLL Staff Color Me Mine is offering themed pottery-painting activities and events at its studios, in a collaboration with the upcoming Gabby’s Dollhouse: The Movie. The animated DreamWorks Animation release premieres on September 26, and the nation-wide Color Me Mine event will continue through the end of October. The partnership brings characters and themes from the popular … [Read more...] about Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse