By Gary Symons TLL Editor in Chief Brand Central is taking another leap into the metaverse and the world of NFTs, signing a deal with Bored Ape Yacht Club Owners. The collective of like-minded Apes… . . . read more
Mr Bean Bumbling Into The Metaverse With NFT Drop
May 9, 2022
Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab,… . . . read more
NBA’s Latest NFT Offering Marred by Hackers
April 22, 2022
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more
Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
April 19, 2022
By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns… . . . read more
NFTs, social media and new retail rules at Licensing U
April 4, 2022
Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education… . . . read more
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
April 1, 2022
By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more
Batman NFT Collection Released in a Dark Knight for Web 3.0
March 31, 2022
By Allison Watkinson TLL Reporter Warner Bros. Consumer Products and Palm NFT Studio have launched their latest project: The Bat Cowl Collection, consisting of 200,000 unique, 3D-rendered Batman cowl NFTs. Each NFT in the licensed… . . . read more
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
March 30, 2022
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3,… . . . read more
Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
March 29, 2022
By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not… . . . read more
Sports Licensing: Fanatics Gets In The Ring With WWE
March 28, 2022
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world’s premier wrestling federation with a wide variety of opportunities across all of Fanatics’ platforms. WWE… . . . read more