Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative.
IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and experiences.
Launched in April 2022, Okay Bears was an instant hit on NFT markets with $18 million sales in 24 hours.
“Okay Bears has shown that NFTs can be a powerful tool of mobilization and empowerment, creating a global community that exudes positivity and support,” said IMG president of licensing Bruno Maglione. “Their brand message and values have resonated with people across the world, and we plan to ensure these are celebrated and reflected in a range of creative collaborations and products as we work with Okay Bears towards elevating online and offline cultures together.”
Since then, IMG says the NFT collection has continued to surge in popularity, clocking $150 million in total trade volume and transcending Web3 to become a community-centric, globally recognized brand. The collection features 10,000 diverse bears that provide a platform to innovators and creators, all rallying behind the brand’s clean, inclusive, and positive message; “We’re All Gonna Be Okay.”
“Working with IMG is a ground-breaking step towards amplifying Okay Bears’ brand message,” said Kais, a co-founder of Okay Bears. “Collaborating with impactful globally recognized brands will help us to serve our community better and to remind the world that ‘we’re all gonna be okay’.”
Since its launch, Okay Bears has collaborated with NBA athlete Lonzo Ball and official NBA supplier Wilson, and organically attracted a wide range of celebrities from Game of Thrones and FaZe Clan, to actors, models, and Olympians.
With more than 2 million mentions on Twitter, the NFT collection has also established a sizeable Twitter community reach, second only to Bored Ape Yacht Club.