By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
Recent Headlines
Andrew Lelchuk Steps into the Licensing Battle for UFC
By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his new role, Lelchuk will … [Read more...] about Andrew Lelchuk Steps into the Licensing Battle for UFC
Who’s News: The London Studio Appoints Jo Astles to Support Expansion Initiatives
By Allison Watkinson TLL Reporter The London Studio has appointed Jo Astles as its new artist and licensing development manager to aid the company's ongoing expansion initiatives. Formerly serving as a licensing professional at the Bright Agency, Astles has developed a comprehensive skill set throughout her career that includes creative design, business management and … [Read more...] about Who’s News: The London Studio Appoints Jo Astles to Support Expansion Initiatives
Casio and Mattel Offer Barbie G-SHOCK Timepiece
By Allison Watkinson TLL Reporter Casio America and Mattel have released a licensed G-SHOCK branded watch that features imagery and colors from Barbie. As part of Casio's G-SHOCK product line, the Barbie timepiece comes equipped with several high-tech features to enhance its durability and functionality. These features include shock resistance, double LED lights, … [Read more...] about Casio and Mattel Offer Barbie G-SHOCK Timepiece
Peeps Debuts Sweet Licensing Partnerships
By Allison Watkinson TLL Reporter Just Born Quality Confections has launched several new Peeps licensing partnerships for the 2025 Easter holidays. "We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year's collaborations are some of our most exciting yet," said Peeps brand manager, Caitlin Servian. "Whether it's a nostalgic favorite or a … [Read more...] about Peeps Debuts Sweet Licensing Partnerships
Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
SPCP Unveils Licensing Collaborations for The Last of Us
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced a slate of new licensing partners for The Last of Us TV series. Inspired by the series' upcoming second season, the new licensees will offer a wide selection of products that are based on themes, visual elements and props from the show's fictional dystopian future. “The Last of Us captivates … [Read more...] about SPCP Unveils Licensing Collaborations for The Last of Us
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
By Allison Watkinson TLL Reporter Konami Cross Media has announced several new licensing agreements for the Yu-Gi-Oh! franchise across France and continental Europe. The effort, led by Francoise Bouvet of MJA Licensing, serving as the sub-agent for Yu-Gi-Oh! in France, is headlined by deals with the leading French manufacturer Plastoys, and Paris-based Kettei Art, which … [Read more...] about Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
By Allison Watkinson TLL Reporter The hugely popular pop culture convention, San Diego Comic-Con (SDCC), is set to make its European debut in Málaga, Spain. This historic expansion marks the first time in over 50 years that the convention will be held outside the United States. The announcement was made on March 10, 2025, during a launch event at the Gran Hotel Miramar in … [Read more...] about San Diego Comic-Con Expands to Europe With Event in Málaga, Spain