By Allison Watkinson TLL Reporter WildBrain and the Lego Group have expanded their existing partnership to include licensed Lego content on Wildbrain's YouTube distribution network. An expansion of an existing licensing partnership, the updated agreement has added official content from four different Lego franchises to the company's extensive global network of Youtube … [Read more...] about Wildbrain Builds on LEGO Partnership with YouTube Distribution Agreement
Recent Headlines
Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence
TLL Staff Miraculous Corp. and ZAG have appointed Big Picture Licensing to represent the global superhero hit Miraculous in the UK and Eire. Set in modern-day Paris, the Miraculous – Tales of Ladybug and Cat Noir animated series follows teenagers Marinette and Adrien, who transform into superheroes Ladybug and Cat Noir to balance their daily lives with saving the city from … [Read more...] about Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence
Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
By Allison Watkinson TLL Reporter Netflix and Voldex have developed immersive NFL Christmas Games-inspired events on the Nextworld and NFL Universe Football experiences within the Roblox platform. Streaming live on Netflix, the NFL Christmas Games features teams like the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans as they compete in football … [Read more...] about Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
By Allison Watkinson TLL Reporter Clairefontaine and the Frida Kahlo Corporation have signed a licensing partnership for a stationery and gift collection inspired by the late artist's classic paintings. Facilitated by the Art Ask Agency on behalf of the Frida Kahlo brand, the collaborative licensing partnership will offer a wide range of paper products based on themes … [Read more...] about Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
Toikido and Eolo Sign Long-Term Toy Partnership
By Allison Watkinson TLL Reporter Toikido and Eolo have signed a multi-year partnership to create licensed toy collections for Toikido’s portfolio of entertainment IP. “This partnership with Toikido is a dream come true for us at Eolo," said Eolo founder, Alex Prieto. "Their bold and imaginative approach to IP development is a perfect fit for our expertise in crafting … [Read more...] about Toikido and Eolo Sign Long-Term Toy Partnership
Who’s News: People of Play Welcomes Shannon Swindle as New Director
TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director
HBO and Max Decide Not to Renew Sesame Street Deal
By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
Moomin and Dearcloud Partner for Premium Beauty Collection
By Allison Watkinson TLL Reporter Dearcloud and Moomin Characters are launching a licensed skincare and beauty collection inspired by characters from the Moomin franchise. Available as of December 12, the licensed collection features an assortment of Moomin-inspired beauty products created in South Korea by the Dearcloud brand. The products offered in the collection … [Read more...] about Moomin and Dearcloud Partner for Premium Beauty Collection
Duluth Names IMC as its Exclusive Licensing Agency
By Allison Watkinson TLL Reporter IMC Licensing has been appointed as Duluth Trading Co.'s exclusive licensing agency to secure new partnerships and collaborations. As Duluth's official representative, IMC will secure new partnerships and collaborations for the company that align with its primary demographic of working-class Americans. Building on previous … [Read more...] about Duluth Names IMC as its Exclusive Licensing Agency