By Allison Watkinson TLL Reporter King Features has partnered with the luxury watch brands Reservoir and LabelNoir for a licensed Popeye timepiece. A division of Hearst, King Features Syndicate is the production and distribution company that owns the licensing rights to the Popeye brand. The licensing deal with Reservoir and LabelNoir was negotiated by King Features’ … [Read more...] about Reservoir and LabelNoir Release $4,600 Licensed Popeye Watch
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LOEWE Releases Collection Inspired by Howl’s Moving Castle
By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle
Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call
By Gary Symons TLL Editor in Chief Disney is the world's largest studio and the largest entertainment licensor, so what happens at Disney affects everyone in the licensing industry. News the Magic Kingdom has announced 7,000 layoffs and a major restructuring of the entire company is cause for concern ... but there's good news in the latest earnings call as … [Read more...] about Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call
Blame Canada: Trailer Park Boys Issues License for THC Gummies
The Canadian comedy show Trailer Park Boys has again partnered with Hemptown Organics to release a new line of gummies containing hemp-derived THC. The hemp-derived delta-9-THC gummies contain less than 0.3% THC, zero nicotine and are made with hemp that comes direct from HempTown's own farm in Oregon. Unlike gummies from cannabis plants, this line made from hemp plants … [Read more...] about Blame Canada: Trailer Park Boys Issues License for THC Gummies
Trade Shows: Time to Sign Up For This Year’s Licensing Expo
By Allison Watkinson TLL Reporter Registration for the annual Licensing Expo trade show in June is now open on the event's official website. Organized by Informa Markets and sponsored by Licensing International, Licensing Expo is the world's largest tradeshow dedicated to licensing and brand extension. The event brings more than 5,000 brands and 16,000 retailers, … [Read more...] about Trade Shows: Time to Sign Up For This Year’s Licensing Expo
Bershka Partners With Le Mans For Racing Inspired Fashion
By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion
Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs
By Gary Symons TLL Editor in Chief The luxury brand Hermès has won a landmark case that will help determine the future of NFT artworks in the United States. A nine-person jury emerged from several days of consideration to name Hermès the victor in a copyright infringement trial. NFT artist Mason Rothschild was also ordered to pay $133,000 in damages to Hermès, … [Read more...] about Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs
Agencies: Borghese Taps Brentwood for Licensing Representation
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation
Toikido Grants Book License for Piñata Smashlings to Ladybird
By Allison Watkinson TLL Reporter The entertainment company Toikido has partnered with Ladybird Books for a collection of Piñata Smashlings-themed published content. The Piñata Smashlings IP was created and developed by Toikido's in-house design team as part of the company's larger Piñataverse franchise. The company plans to extend the Piñata Smashlings brand through … [Read more...] about Toikido Grants Book License for Piñata Smashlings to Ladybird
Boat Rocker Corrals Herd of Licensing Deals For Dino Ranch
By Allison Watkinson TLL Reporter Boat Rocker has secured several new licensing deals for its Dino Ranch franchise across both the North America and South America regions. The seven new licensees will significantly extend the types of Dino Ranch products available throughout the US, Canada and Latin America. The Canadian Group is developing a Dino Ranch-themed … [Read more...] about Boat Rocker Corrals Herd of Licensing Deals For Dino Ranch