By Allison Watkinson
Boat Rocker has secured several new licensing deals for its Dino Ranch franchise across both the North America and South America regions.
The seven new licensees will significantly extend the types of Dino Ranch products available throughout the US, Canada and Latin America.
The Canadian Group is developing a Dino Ranch-themed collection of jigsaw puzzles, hand puppets, Magnetick Creations and Mega Mat play mats.
A new line of licensed party goods will be created by Treasures Gifted. The products will include decorations, paper products, balloons, and baked good accessories.
The consumer electronics company Sakar International will launch a range of Dino Ranch wheeled goods, protective gear and youth electronics.
Phoenix International Publications is producing a range of sound and song books for the U.S. and Latin America regions.
The apparel company Hybrid plans to launch a range of t-shirts for infants and toddlers that will be sold exclusively at Kohl’s stores.
Toy Factory is creating a collection of licensed Dino Ranch amusement plush for release in Fall 2023.
A line of bubbles and novelty outdoor toys for the U.S. market will be produced by Little Kids in Spring 2024.
These recently announced licensees bring the number of global licensing partnerships for the Dino Ranch brand up to fifty-five total.
“Dino Ranch continues to engage children around the world who are enraptured by the show’s perfect blend of cowboys and dinosaurs,” said Boat Rocker director, Denise Gomez.
“We are delighted to add these significant new partners to our growing list of licensees.”
Dino Ranch is an animated preschool series that initially premiered in January 2021. The Dino Ranch series currently airs in a hundred and sixty countries and more than fifteen languages. A third season has been greenlit and is expected to launch during Fall 2023.
Dino Ranch is produced by Industrial Brothers and Boat Rocker, in association with CBC Kids and Radio-Canada. Boat Rocker is responsible for managing the global development, distribution and licensing programs for the franchise.