By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series
Archive
Who’s News: Wasserman Music Appoints VP of Brand Partnerships
By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right) as the new Vice President of Brand Partnerships and Greg Horbal (above left) as a licensing agent. Wasserman Music is a global brand licensing agency … [Read more...] about Who’s News: Wasserman Music Appoints VP of Brand Partnerships
Toei To Paint Times Square Red for Comic Con
By Gary Symons TLL Editor in Chief Toei Animation is launching its biggest fan experience of all time at this year's New York Comic Con 2022. The studio that brought the world hits like the Dragon Ball franchise and One Piece is now literally painting Times Square red and building out massive displays. The showcase of franchise properties, including “One Piece Film Red,” … [Read more...] about Toei To Paint Times Square Red for Comic Con
Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
Dandelooo Acquires Global Rights to Our Piggy
By Allison Watkinson TLL Reporter Dandelooo has struck a deal with the film and television production company Bionaut for their new series Our Piggy. Dandelooo is an award-winning entertainment company dedicated to the development, production, and distribution of original and licensed animated programs. The licensing deal with Bionaut gives Dandelooo exclusive worldwide … [Read more...] about Dandelooo Acquires Global Rights to Our Piggy
Fine Boots Put Buffalo Trace Distillery in Fine Spirits
By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into consumer products, services and experiences to raise brand awareness and generate revenue. On behalf of Buffalo Trace … [Read more...] about Fine Boots Put Buffalo Trace Distillery in Fine Spirits
Angry Birds Get Rolling With Skateboard Deal
By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand for Rovio Entertainment. The global agency provides independent licensing services such as strategic development, contract negotiation assistance, … [Read more...] about Angry Birds Get Rolling With Skateboard Deal
FIFA 23 To Feature Indigenous Art From Musqueam Indian Band
By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It's an announcement that strikes home for me, as I was born and raised in Vancouver, but also spent decades covering indigenous affairs as a reporter in Canada. The Musqueam Indian Band (also known as the Musqueam Nation) is among … [Read more...] about FIFA 23 To Feature Indigenous Art From Musqueam Indian Band
Smoby Toys and Kärcher Partner For Good Clean Fun
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun