Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two companies founded their joint venture in 2016, and became a major player in brand licensing. Clients included Budweiser, Coca-Cola, The Cheesecake … [Read more...] about CAA Completes Takeover of CAA-Global Brands Group
Archive
Who’s News: Major Leadership Changes at Hasbro and Mattel
Mattel Names New President and Chief Commercial Officer; Hasbro Adds Two New Directors Two of the world's largest toy and entertainment conglomerates have made key changes to their upper management and board composition. Hasbro announced Elizabeth Hamren, Chief Operating Officer of Discord Inc., and Blake Jorgensen, Executive Vice President of Special Projects, and former … [Read more...] about Who’s News: Major Leadership Changes at Hasbro and Mattel
Care Bears Share The Love In Brazil and Mexico
The new animated series Care Bears: Unlock the Magic has signed new broadcasting and toy deals in Latin America. Rights holder Cloudco Entertainment has launched its new Care Bears: Unlock The Magic animated series on Brazil’s Globo Play, Gloob, and Gloobinho networks, joining Mexico’s Noggin platform. The content deals come alongside new toy deals that will further support … [Read more...] about Care Bears Share The Love In Brazil and Mexico
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
By Gary Symons TLL Editor in Chief First it was Heineken's digital beer, and now it's Wendy's virtual cheeseburgers. The fast food giant Wendy's teamed up with Meta for the grand opening of the Wendyverse in Horizon Worlds April 2. The idea is not so much to sell virtual burgers, but in the company's words, to give fans "... all-new 3D opportunities to virtually interact … [Read more...] about Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia. Founded in 1969 in San Francisco, Gap is a leading casual lifestyle brand in the USA, and Unlimited believes the brand has huge growth potential in Europe as well. “We are … [Read more...] about Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its master toy partner. The company will also manage the consumer products licensing for the Poppy Playtime franchise. Founded in 2015, EnchantedMob, Inc. … [Read more...] about Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3, role-playing experience based on Gaumont's popular crime drama, Narcos. Gaumont specializes in producing local stories with … [Read more...] about Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products