By Allison Watkinson TLL Reporter Jupiter Wellness's SRM Entertainment division has entered into a licensing agreement with LAFIG Belgium and IMPS for a line of children's products featuring The Smurfs. Through the new multi-year licensing agreement, SRM will develop a line of Sip With Me hydration and table-top products featuring characters and images from The Smurfs … [Read more...] about SRM Develops Smurf Sippy Cup Collection for Kids
Articles
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Trade Shows: World of Toys Program Expands to New York and Tokyo
By Gary Symons TLL Editor in Chief Now that the COVID-19 pandemic is over, Spielwarenmesse has been on a tear, expanding its programs around the globe. Spielwarenmesse eG is a fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg-based company organizes the world-leading Spielwarenmesse toy fair in Nuremberg, … [Read more...] about Trade Shows: World of Toys Program Expands to New York and Tokyo
Sesame Workshop Services Reached One Million Children in the Middle East
By Allison Watkinson TLL Reporter The childhood development initiative Ahlan Simsim has now reached one million children with direct services across Iraq, Jordan, Lebanon, and Syria. “The IRC-Sesame Workshop Ahlan Simsim program is the largest early childhood development program in a humanitarian setting,” said David Miliband, President and CEO of the IRC. “The … [Read more...] about Sesame Workshop Services Reached One Million Children in the Middle East
Bezos’ Blue Origin Brand Licensed for Animated Sci-Fi Series
By Allison Watkinson TLL Reporter Genius Brands, Blue Origin, and SMAC Productions plan to develop and produce an animated sci-fi series called Blue Origin Space Rangers. The family-friendly series will star a diverse group of youth and include appearances by Michael Strahan of SMAC Productions and Jeff Bezos, the founder of Blue Origin. The Blue Origin Space Rangers … [Read more...] about Bezos’ Blue Origin Brand Licensed for Animated Sci-Fi Series
Haribo and Falke Release Sweet, Sustainable Socks
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
By Gary Symons TLL Editor in Chief There were two major offensives in the global streaming wars, as both Sony Pictures and Paramount+ moved to secure international audiences. Sony Pictures and Canadian streamer Crave announced a long-term and exclusive Pay-One window licensing agreement for theatrical feature films. The deal gives Crave first pay window rights to new and … [Read more...] about Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
MINI USA and ICECREAM Collection Aims at Saving Polar Bears
By Gary Symons TLL Editor in Chief The quintissentially British car brand MINI is working with the streetwear brand ICECREAM on a new collection focused on its new MINI SE Electric car. The partners are also dedicating proceeds from sales of the collection to Polar Bears International, and their education and outreach efforts dedicated to informing, inspiring, and providing … [Read more...] about MINI USA and ICECREAM Collection Aims at Saving Polar Bears
Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
By Gary Symons TLL Editor in Chief Electronic Arts and its new partner Ascendant Studios have unveiled the highly anticipated Immortals of Aveum at the The Game Awards. The release is on the Christmas list for many gamers because the new Ascendant Studios, is run by a team of developers who have won BAFTA and Game of the Year awards. Ascendant has also partnered … [Read more...] about Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
License Global Names The Influentials of Brand Licensing for 2022
By Allison WatkinsonTLL Reporter License Global has released the 2022 edition of The Influentials which highlights executives across nine categories within the brand licensing and licensed consumer products industry. The annual feature honors individuals that have contributed to the overall standard and quality of the licensing industry. License Global’s The Influentials is … [Read more...] about License Global Names The Influentials of Brand Licensing for 2022