By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary
Articles
Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard
By Allison WatkinsonTLL Reporter Franck Muller and Bamford Watch Department have released a limited-edition Popeye Vanguard watch. The Popeye brand is owned by King Features Syndicate. A unit of Hearst, King Features is a global producer and distributor of intellectual properties, character licensing and franchise development. “As a watch collector, collaborating with … [Read more...] about Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard
The Licensing Letter Unveils New Website
The world of licensing is changing, and now so is The Licensing Letter, the industry's first licensing publication. General Manager Jim Pearmain announced the unveiling of a new website that will help support the company's changing business model, which now includes advertising and new services for the licensing industry. "Over the past year we have examined every … [Read more...] about The Licensing Letter Unveils New Website
Microsoft and Meta Platforms Partner on Metaverse Expansion
By Allison WatkinsonTLL ReporterMicrosoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security.Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions.Microsoft and Meta's licensing partnership will expand on the security … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion
Experiential Licensing: Falcon’s Beyond Announces Details of the Katmandu Theme Park|Punta Cana
By Allison WatkinsonTLL ReporterFalcon’s Beyond Global has announced details of its upcoming world-class theme park, Katmandu Park | Punta Cana.Falcon's Beyond is a fully integrated, top-tier experiential entertainment development enterprise focusing on a 360° IP Expander model.The company brings its own proprietary and partner IPs to global markets through owned and operated … [Read more...] about Experiential Licensing: Falcon’s Beyond Announces Details of the Katmandu Theme Park|Punta Cana
Walker Books and HAM Partner on Rabbit-Themed Books
By Allison WatkinsonTLL Reporter The Walker Books Group is developing a global licensed publishing program featuring the Rabbit character from the design studio, HAM. The Rabbit character design can be found on ceramics, textiles, prints and stationery sold around the world and has been spotted everywhere from the Centre Pompidou in Paris to the Institute of Contemporary … [Read more...] about Walker Books and HAM Partner on Rabbit-Themed Books
Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony
By Allison WatkinsonTLL Reporter The 2023 Kidscreen Awards Ceremony will be hosted by the children's educators and drag performers, Fay Slift and Fluffy Soufflé. The Kidscreen Summit is a four-day trade show event that focuses on kid's entertainment media. Kidscreen Summit 2023 takes place in Miami and is one of the most important trade shows in the children's entertainment … [Read more...] about Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony
Pinterest and Chefclub Partner on Five New Shows in the US
By Allison WatkinsonTLL ReporterPinterest and Chefclub have entered a strategic partnership to develop five cooking-themed series. The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October 2022. Pinterest is a popular social media platform that focuses on collecting and sharing images and videos. The site was created by … [Read more...] about Pinterest and Chefclub Partner on Five New Shows in the US
Xilam Animation Makes Waves with Zig & Sharko Season Four Sales
By Allison WatkinsonTLL ReporterXilam Animation has secured several licensing deals for the fourth season of Zig & Sharko, in preparation for the first episode's debut at MIPCOM.Launching in September 2023, season four has been acquired by the studio's longstanding partner Gulli in France, which has also renewed its partnership across the previous three seasons. In … [Read more...] about Xilam Animation Makes Waves with Zig & Sharko Season Four Sales
Chanyo Launches the first Smiley Brand Tea House in Beijing
By Allison WatkinsonTLL ReporterThe first-ever tea house based on the international SMILEY IP has opened in Beijing Chaoyang Joy City. The new SMILEY tea house is operated by the popular Chinese food and catering franchise, the Chanyo Cater Group. The Chanyo Cater Group currently operates more than 6,000 restaurants. The company has developed a tea menu based on original leaf … [Read more...] about Chanyo Launches the first Smiley Brand Tea House in Beijing