FC Barcelona is ending its 17-year partnership with Nike where it ceded its retail and licensing rights to FCBMerchandising. The football club forms a new company to manage its retail, licensing, and merchandising activity. The newly formed Barça Licensing and Merchandising will take over its rights on July 1 and oversee a $77 million merchandising business spanning three of … [Read more...] about Experiential, Content & Alternative Initiatives
Content Licensing
Mobile & More Content Licensing
Universal partners with mobile-game developer Ludia for AR mobile game app, Jurassic World Alive. Players collect, discover, and create a variety of dinosaurs while exploring their own neighborhoods and cities around the world. Starting June 6 through July 31, select Walmart and AMC locations will allow players to collect branded supply drops and resources. Hasbro parters with … [Read more...] about Mobile & More Content Licensing
Birthday Cheer
Jim Davis’ Garfield celebrates his 40th birthday this year with a new TV series, book, feature film, and merchandise with the help of Paws, Inc. Later this year, a new animated series of 120 30-second shorts titled Garfield Originals will be released. An animated Garfield movie is also in development with Alcon Entertainment. The sarcastic fat cat is also collaborating with … [Read more...] about Birthday Cheer
Experiential: Live Shows, Tech & Film
This fall, Feld Entertainment and Universal Brand Development bring DreamWorks Trolls The Experience, a 12,000-square-foot 90-minute immersive walkthrough adventure, to New York. The live location-based experience marks the first collaboration in a multi-property relationship that will develop and create other large-scale and mobile pop-up immersive experiences. DreamWorks … [Read more...] about Experiential: Live Shows, Tech & Film
Experiential, New Media & Partnerships
Asmodee Group launches a new division devoted to developing content based on its owned IP, primarily through strategic partnerships and licensing. Asmodee Entertainment will be the launching ground for new films, TV series, and comics and graphic novels. Already in development is a film based on the board game Catan, which is being adapted by Sony Pictures. DC Entertainment … [Read more...] about Experiential, New Media & Partnerships
Streaming & Experiential Power Up
DreamWorksTV, a division of Awesomeness that creates family-friendly digital content distributed via YouTube, partners with Amazon to launch its first subscription offering. The individual OTT network will offer exclusive programming including Schneck & Eck Crack The Case, Action Figures In Action, Secret Agent Challenge, and Neighborhood Super Watch. Global streaming … [Read more...] about Streaming & Experiential Power Up
HBA Gets Fashionable
Licensed consumer goods based on fashion brands generated $21.45 billion worth of retail sales in the U.S./Canada in 2016—HBA goods accounted for $2.55 billion's worth of that. This year, we can expect to see more competition in the HBA space from home-brewed brands (the types of which would have been obvious picks for licensing in prior years) and new, innovative extensions … [Read more...] about HBA Gets Fashionable
Emerging Content
As we enter into the new year, here are the latest new brands with licensing potential as well as ways to exploit them. Hasbro is planning a new animated TV series for 2019 based on its Micronauts line of collectables. The mini superhero brand will see a live-action movie in 2020 following the TV series, which is aimed at 6–11 year-olds. Hulu teams up with executive producer … [Read more...] about Emerging Content
Entertainment/Character Roundup
Disney's Star Wars will see a new film trilogy from The Last Jedi frontman Rian Johnson, separate from the episodic Skywalker saga. The media giant is also planning a new live-action Star Wars TV series for its SVOD service to launch in 2019. Also headed to SVOD are original TV series adaptations of Pixar’s Monsters Inc., Disney Channel’s High School Musical franchise, and … [Read more...] about Entertainment/Character Roundup
New Film & Media
Hasbro signs a new 5 year exclusive deal for movie and television development with Paramount. The development will be done by Hasbro’s newly organized Allspark Pictures and Allspark Animation, with Paramount distributing the films and TV series developed. The two companies have previously collaborated on five Transformers and two G.I. Joe films. Fox Animation acquires the … [Read more...] about New Film & Media