The wildly popular Elf on the Shelf book is gaining more traction in international markets this year, as Merchantwise Licensing has snapped up rights to the 14 million copy bestseller. As well, Kellogs is again bringing out an Elf on the Shelf cereal for the holiday season, and Netflix inked a deal to bring to bring the blue-eyed elf to its streaming service. The Elf on the … [Read more...] about Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
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Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19
Deal Sheet — 9/17/2020
Contact the editor at karina@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 9/17/2020
Deal Sheet — 9/10/2020
Contact the editor at karina@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 9/10/2020
Deal Sheet — 9/2/2020
Contact the editor at karina@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 9/2/2020
Deal Sheet — 8/26/2020
Contact the editor at karina@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 8/26/2020
Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019
Contact the editor at karina@plainlanguagemedia.com Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased from 86.0% in 2009, when TLL began tracking this data. Since then, ecommerce channels have jumped … [Read more...] about Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. Licensed retail sales totaled $13.5 billion, up $483 million from 2018. Sales rebounded from a -1.3% dip in the previous year, which … [Read more...] about Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Deal Sheet — 8/20/2020
Contact the editor at karina@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 8/20/2020