Contact the editor at karina@plainlanguagemedia.com The Licensing Letter estimates that cloth face masks, neck gaiters, scarves, bandanas, and other “protective wearables” will boost retail sales of licensed accessories by anywhere between $500 million and $750 million in 2020 within the U.S. That sum is, of course, a drop in the bucket compared to amount of retail sales that … [Read more...] about Face Masks, Other Protective Wearables Set to Boost Licensed Accessories Sales by Over $500 Million in 2020
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Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Contact the editor at karina@plainlanguagemedia.com When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact. On a scale of 1–5 where 1 is “not at all” and 5 is “direct”, the average … [Read more...] about Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Contact the editor at karina@plainlanguagemedia.com Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, … [Read more...] about Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Average Royalty Income Up 5.0% Worldwide in 2019
Contact the editor at karina@plainlanguagemedia.com Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year, compared to 18% who said it declined and 9% who said it stayed the same. On average, licensing executives reported a 5.0% increase in royalty income in 2019. Royalty income is … [Read more...] about Average Royalty Income Up 5.0% Worldwide in 2019
Contractual Marketing & Advertising Commitments Reduced in 2019
Contact the editor at karina@plainlanguagemedia.com Respondents to TLL’s 2019-2020 Licensing Business Survey overwhelmingly reported fewer, less onerous marketing and advertising in 2019 compared to previous years. Only 74% of Licensing Execs Require(d) to Pay Minimum Guarantees TLL calculates that roughly 94% of licensing agreements signed in 2019 contained a provision for … [Read more...] about Contractual Marketing & Advertising Commitments Reduced in 2019
Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%
Contact the editor at karina@plainlanguagemedia.com In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of Covid-19 on respondents’ licensing business. Note that the Survey was administered throughout March, and earlier responses predated many of the major impacts of Covid-19, such as the effective … [Read more...] about Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%
Deal Sheet — 4/1/2020
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Call the Midwife Rizzoli Intl. PublicationsCalendars … [Read more...] about Deal Sheet — 4/1/2020
Deal Sheet — 3/25/2020
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets International Licenses Recently Granted *Extension or renewal. PropertyGranted ToProducts Manufactured (Territory)Granted By Popeye Mad Garments LLCApparel King … [Read more...] about Deal Sheet — 3/25/2020
Deal Sheet — 3/18/2020
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Bad Company American ClassicsApparel Epic Rights Billy Joel … [Read more...] about Deal Sheet — 3/18/2020