The animation studio ZAG continues its rapid global growth as it hires Megalicense for representation in Russia. The deal with Megalicense also covers the Commonwealth of Independent States (CIS), which also includes Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, and Uzbekistan. “Megalicense is the premiere licensing agency across Russia and CIS, … [Read more...] about Character Licensing: Megalicense To Rep ZAG Licensing in Russia and CIS
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Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit
The Frida Kahlo estate has signed a deal with the UK-based Infinity Brands for a new line of biscuits and sweets. The agreement was brokered by the art licensing specialists Art Ask Agency of Barcelona, resulting in a partnership combining great taste with great art. Infinity Brands is initially producing four biscuit food gift packs through its wholly owned brand Keep Calm … [Read more...] about Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit
Who’s News: Hasbro Appoints New Chief Wizards For Gaming Business
By Gary Symons TLL Editor in Chief The entertainment and play company Hasbro has appointed new leadership for its critical Wizards of the Coast and Digital Gaming division. The role was left vacant with the death of Hasbro CEO Brian Goldner late last year, after a lengthy battle with cancer. That resulted in former Wizards of the Coast president and COO Chris Cocks being … [Read more...] about Who’s News: Hasbro Appoints New Chief Wizards For Gaming Business
Universal Music Expands Rights Agreement With Amazon, Twitch
By Gary Symons TLL Editor in Chief Global music giant Universal Music Group (UMG) has expanded a key rights deal with Twitch and Amazon Music. The deal highlights the growing value of music catalogs held by publishers and labels, as well as the critical importance of synchronization licenses that allow for use of music in video and social media. The expanded agreements will … [Read more...] about Universal Music Expands Rights Agreement With Amazon, Twitch
Spielwarenmesse Survey Shows Demand For Sustainable Toys
By Gary Symons TLL Editor in Chief A new survey conducted for Spielwarenmesse shows sustainability will be a key factor for toy makers and licensors in coming years. The world's largest toy fair commissioned research by the Spanish AIJU Technological Institute for Children’s Products and Leisure, which surveyed roughly 2,800 households with children aged 0-11 years. The … [Read more...] about Spielwarenmesse Survey Shows Demand For Sustainable Toys
Special Report: Why The Value Of Music Catalogs Has Soared By 2500%
Following on our 2021 Special Report: The Evolution of Music Licensing, The Licensing Letter examines how and why music rights sales have grown exponentially since 2015. This report is available to TLL Subscribers only. By Gary Symons TLL Editor in Chief The music industry has gone through a period of almost unparalleled change over the past five years, and that … [Read more...] about Special Report: Why The Value Of Music Catalogs Has Soared By 2500%
LEGO, Mattel, Spin Master & Warner Bros. Lead NPD’s Top Toy Awards
By Gary Symons TLL Editor in Chief The retail research group The NPD Group named the winners of its 2021 Toy Industry Awards, with LEGO and Mattel topping the list. The awards recognize top selling toys, properties, and manufacturers globally, but also by region in the United States, Canada, Mexico, Brazil, and Europe. The winners are chosen based on data from NPD’s Retail … [Read more...] about LEGO, Mattel, Spin Master & Warner Bros. Lead NPD’s Top Toy Awards
Comic Book Licensing: DC and Warner Bros. Unveil Collection For Black History Month
By Allison Watkinson TLL Reporter DC and Warner Bros. Consumer Products have unveiled a collection to honor Black comic creators and characters for Black History Month. DC is kicking off the celebration by releasing a series of licensed comics and books, as well as new Black History Month products at the DC Shop. The release of Milestone Compendium One lets DC fans explore … [Read more...] about Comic Book Licensing: DC and Warner Bros. Unveil Collection For Black History Month
TV Licensing: United Talent Agency To Represent YouTube Hit Super Sema
By Allison Watkinson TLL Reporter The United Talent Agency has been appointed as the North American licensing and publishing agency for the YouTube Originals series Super Sema. A leading global entertainment company, UTA’s business spans talent representation, original content production, strategic advisory and marketing practice. The company says it will focus on retail … [Read more...] about TV Licensing: United Talent Agency To Represent YouTube Hit Super Sema
Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms
Hasbro Inc. has secured one of the Holy Grails of the licensing industry with an extended agreement as Master Toymaker for LucasFilms. The deal covers Hasbro's existing relationship with Star Wars but also adds the lucrative and long-running Indiana Jones franchises to the company's licensing agreement. As a global master toy licensee for both franchises, Hasbro will continue … [Read more...] about Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms